BrandFinance® Forum

Nima Abu-Wardeh

Business Presenter, Middle East Business Report, BBC World News Dubai

Nima has been a member of the MEBR team since the programme's launch.

She’s a bilingual English-Arabic broadcaster and has an in depth understanding of Arab issues. Before the launch of MEBR, Nima was a regular regional commentator and guest on the BBC Radio 4 programme Four Corners, and Dateline London on BBC World News.

Nima moved to Dubai from London, where she worked for Al Jazeera's London office, reporting business and finance news.

Martine Ainsworth-Wells

Marketing Director, Visit-London

Martine Ainsworth-Wells is Marketing Director at Visit-London, where she is responsible for developing and promoting London as a visitor destination worldwide.

Her remit covers brand development and management; the strategic approach and implementation of consumer and trade facing destination marketing activities in the UK and across the world; the delivery of over £260m of economic benefit to London this year along with securing over £2m pounds worth of match-funding from the private sector.

Since joining Visit London in January 2004, Martine and her team’s work has been recognised for it’s innovative and ground breaking approach to destination marketing, including: Best Travel and Leisure campaign – European M+M Awards;  Best British Tourist Board - 2006; Best Outdoor Campaign - CIM Travel Advertising Awards.

A Cultural Studies and Media graduate, Martine joined Visit London following a decade working in the media industry. She was part of the launch team for Britain’s most listened to radio station – Heart fm - collecting two Gold Sony Awards during her 6 years as Head of Promotions. At the Evening Standard she was responsible for the paper’s first ever CD giveaway, and launched the long-running circulation boosting “Make the Most of London” campaign.

Simon Anholt

Author, Anholt Nation Brands Index

Simon Anholt is the leading authority on managing and measuring national identity and reputation. He is a member of the British Government’s Public Diplomacy Board, and has advised the governments of the Netherlands, Jamaica, Tanzania, Iceland, Latvia, Sweden, Botswana, Germany, South Korea, Romania, Scotland, Croatia, Mongolia, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, NATO, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy.

Simon’s books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America’s reputation). He is also a co-author of Beyond Branding, Heritage and Identity, Destination Marketing and The Economist’s Brands and Branding. His latest book is Competitive Identity – The New Brand Management for Nations, Cities and Regions, published by Macmillan in November 2006.

Simon is the founder and publisher of three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index. For further information, please see www.simonanholt.com. 

Nancy Armand

Senior Vice President, Head of Customer Marketing, HSBC North America

Nancy Armand is Senior Vice President and Head of Customer Marketing for the for the Retail Banking and Wealth Management Business at HSBC -- North America., a subsidiary of HSBC Holdings plc (NYSE:HBC), one of the world’s largest banking and financial services organizations. In this role, Nancy is responsible for overseeing the development and execution of the marketing strategy for the Retail customer segment.

Prior to this position, Nancy was the Senior Vice President and Head of Customer Propositions and Wealth marketing for HSBC in the U.S. She joined HSBC in late 2006.

Before joining HSBC, Nancy was Vice President of Marketing and Brand at Dun & Bradstreet, a $1.3bn business-to-business information services company. Her role there included leading the development of global strategies to improve customer spend by building, protecting and extending the Dun & Bradstreet brand. She also helped ensure consistent brand messaging as well as developing tools/processes and training to effectively demonstrate the value of D&B risk management solutions, both qualitatively and quantitatively. 

Throughout Nancy’s career, Nancy has held various marketing positions in both strategy and product development at MasterCard, American Express, and AT&T.

Nancy has also serves on the board of ‘International Bridges to Justice’, an independent, non-profit and non-governmental organization founded in 2000 that strives to protect due process and achieve fair trials for the accused throughout the world.

Elizabeth Armstrong

Managing Director, Global Head of Marketing, Wholesale Banking, Standard Chartered Bank

Since 2005, Elizabeth has led Wholesale Banking’s marketing function, which supports brand building efforts for all products and client segments across 70 countries. Her most recent achievement has been the first wholesale-specific print and television advertising campaign in 155 years.

Elizabeth joined Standard Chartered Bank in Hong Kong in 2001, from Gavin Anderson & Company, a financial PR firm, having moved to Asia in 1998. She is a member of the Bank’s Brand & Marketing Leadership Team, and a director of Standard Chartered Strategic Brand Management Limited. 

Jagdip Bakshi

Global Business Director on Unilever, JWT

Jagdip graduated with Honours in Economics in 1977, followed soon after with an MBA. He joined JWT in 1980, working closely with Unilever over the years. Starting in Bangalore, he was appointed Unilever’s leader on beverages for Central Asia and the Middle East. He moved to London in 2000 and was global business manager on Lipton and Lux. In 2002 he returned to India to take charge of JWT Delhi, doubling profits in under 3 years and was later appointed CEO of Contract Advertising, India. In September 2008 he returned to London as global team leader on Unilever for JWT. Over the last 25 months he has steadied a troubled relationship, demonstrated by this year’s acquisition of a new global brand. A keen industry champion, Jagdip sits on the executive committee of the Advertising Agencies Association of India (AAAI) and is co-founder and Chairman of Goafest, India's national advertising festival.

Ashish Banerjee

Vice-President, Brand Development, Du

Ashish Banerjee has been with du since 2008, leading internal and external brand development and management programmes. 

During his tenure du has taken significant strides in aligning its business and brand. Before joining du he was a Senior Partner at Lippincott, and prior, SVP-EMEA at McCann Erickson. He’s worked on leading brands around the world for 25 years.

Hoda Barakat

Managing Partner, Al Tamimi & Company

Hoda Barakat is the Managing Partner and Head of IP/IT Department at Al Tamimi & Co. She graduated from the University of Cambridge, England, with an Honors degree in Law in 1991 and was subsequently awarded her Masters degree in Law in 1995 from the same University.

Her main field of specialisation is in intellectual property, which involves handling litigation, consultancy matters and the registration of patents, designs, copyrights and trademarks as well as all aspects of IT Law.

Hoda formerly worked in the UK as a qualified Trade Mark Attorney. She has considerable experience in all aspects of Intellectual Property and Information Technology Law both in the UAE and abroad and has written several articles and spoken at numerous conferences on these subjects. Since joining Al Tamimi & Co. in 1995, the firm's IP Department has attained international fame and become the leading IP practice in the Middle East.

She has managed the litigation of landmark/precedent cases in the UAE and managed enforcement campaigns throughout the region. She is a member of International Bar Association (IBA), Institute of Trade Mark Attorneys (ITMA), International Trademark Association (INTA), Marques, Pharmaceutical Trade Mark Group (PTMG) & British Business Group (BBG). She is also a Board Member and Founding Member of the Brand Owners Protection Group (UAE), Sub Committee Chair of the International Trademark Association (INTA) Anti-Counterfeiting and Enforcement Committee 2006 – 2007 & Panel Member of the WIPO Arbitration and Mediation Center. She has been awarded the Datamatix “Professional Achievement Award 2003” in the Women’s Middle East Achievement Awards and the “Emirates Business Women Award 2005”.

Tanya Beckett

Presenter, World News Today: Business Edition

Tanya Beckett is the presenter of BBC World News’ World News Today: Business Edition. She has worked as a presenter for the BBC since 1998, anchoring a variety of news and business programmes across the BBC's domestic and international output including Business Breakfast, Breakfast News, Working Lunch and most recently World Business Report.

In 2003 Tanya moved to the US, where she hosted live shows in New York and Washington, reporting on key events such as the 2004 presidential election and the Wall Street Financial scandals.  She was also the New York-based presenter of World Business Report on BBC World News. 

She has worked for various broadcasters including NBC Europe and CNBC Europe, where she presented The Moneywheel and FT Business Tonight; Sky News as presenter of its live nightly business news programme; CNN International, reporting from the London International Financial Futures Exchange; and News Direct Radio 97.3 in London.

Lord Karan Bilimoria

Founder & Chair, Cobra Beer

In 2006 Karan Bilimoria was appointed the Lord Bilimoria of Chelsea, making him the first ever Parsi to sit in the House of Lords. Lord Bilimoria holds a number of public appointments, including President of the UK-India Business Council, Deputy President of the London Chamber of Commerce and Industry, and Chancellor of Thames Valley University, one of Britain’s largest universities, and he is a former Deputy Lieutenant of Greater London. He has served on the Government’s National Employment Panel, and was Chairman of the Panel’s Small and Medium Enterprise Board from 2001 to 2005. Lord Bilimoria is the founder of Cobra Beer, and Chairman of the Cobra Beer Partnership Limited, which remains one of the fastest growing beer brands in the UK. In 2004 he was awarded the Commander of the British Empire, and in 2007 he was awarded the Pravasi Bharti Samman by the President of India.

Mark Billingham

Head Of Innovation, British Gas plc

Since graduating from Leeds University Business School, Mark has been with Centrica for 7 years in a variety of roles from project management to large scale systems implementation.

After joining the British Gas executive team in 2007, Mark has been focusing heavily on developing sustainability within British Gas and Britain's 28 million homes. This has included the delivery of the nations' biggest energy saving campaign 'Green Streets', the fastest growing schools programme in the UK (2008)'Generation Green', and most recently the launch of a national in home energy advice service "Green Homes", which educates the customer on their homes energy efficiency, providing advice on measures from loft insulation to microgeneration.

Finally, Mark is also heavily involved in monitoring government changes and new initiatives, grants and funding for sustainability measures, in order to introduce them as quickly as possible to consumers.

Hakan Binbaşgil

Genel Müdür Vekili, Akbank

Hakan Binbaşgil, Akbank’a Ekim 2002’de Değişim Yönetiminden sorumlu Genel MüdürYardımcısı olarak katılmış, Ekim 2003’de Perakende Bankacılıktan sorumlu Genel MüdürYardımcısı, Mayıs 2008’de Perakende Bankacılıktan sorumlu Genel Müdür Vekili ve Ocak2010’dan itibaren ise Bireysel Bankacılık ve Kurumsal İletişim Bölümü’nden sorumlu GenelMüdür Vekili olmuştur. Boğaziçi Üniversitesi Makine Mühendisliği Bölümü’nden mezun olanBinbaşgil, aynı zamanda LSU, Baton Rouge’da İşletme ve Finans dallarında yüksek lisansderecesi almıştır.

Hakan Binbaşgil

Board Member and CEO, Akbank

Hakan Binbasgil joined Akbank as the Executive Vice President in charge of Change Management in October 2002. He initiated the Bank’s “Restructuring Programme” which has transformed Akbank into one of Turkey’s most customer-focused, modern and innovative financial institutions. Throughout his tenure at Akbank, he was appointed Executive Vice President in charge of Retail Banking in November 2003, Deputy CEO in May 2008, and Board Member and Chief Executive Officer of the Bank in January 2012. 

Prior to joining Akbank, Binbasgil worked as a Management Consultant in the London and Istanbul offices of Accenture, and as Executive Vice President in charge of Retail Banking at Pamukbank. He also served on the boards of directors of numerous local and foreign companies.

Currently, in addition to his position at Akbank, Binbasgil is also the Chairman of Ak Asset Management, Ak Investment, AkLease, Akbank N.V., Akbank AG and Akbank (Dubai) Ltd.

Hakan Binbasgil graduated from Robert College and Bosphorus University, Faculty of Mechanical Engineering. Binbasgil also holds MBA and MS in Finance degrees from Louisiana State University-Baton Rouge, USA.

Joel Biswas

Director of Brand Strategy, Uffindell

Joel Biswas is the Director of Brand Strategy at Uffindell and leads consulting projects for the Uffindell branding practice. His experience spans FMCG, corporate and public sector clients,having worked with clients such RBS, Natwest, Barclays, HTC, Nokia and the Foreign Office. 

He began his career as a bank analyst with American Express before completing his MBA and working in a strategic capacity in a variety of agency settings.

K. Gökhan Bozkurt

CEO, Türk Telekom

2010 yılından itibaren Türk Telekom CEO’su olarak görev yapan K. Gökhan Bozkurt,2006 yılında İnsan Kaynakları Genel Müdür Yardımcısı olarak Türk Telekom’a katıldı. TürkTelekom’da çalıştığı süre boyunca, müşteri odaklı, bölgesel yapıya dayalı bir organizasyonkurulması ve çağrı merkezi alanında AssisTT adlı bir şirketin kurulması gibi yeni değerlerinoluşturulmasını sağlayan dönüşüm sürecinde aktif rol oynayan Bozkurt, Türk Telekom grupşirketlerinde Yönetim Kurulu Üyelikleri ve Türk Telekom Spor Kulübü Başkanlığı görevlerinisürdürmektedir. Bilkent Üniversitesi’nden Ekonomi alanında lisans derecesine ve JohnsHopkins Üniversitesi’nden (ABD) Ekonomi alanında Yüksek Lisans derecesine sahip olanK. Gökhan Bozkurt, evli ve iki çocuk babasıdır.

John Brady

Director, Aegis Group plc

John spent the bulk of his career – nearly 25 years – with McKinsey & Company. He was a director for the last 10 years, and led the firm’s European Retailing and Marketing practices. He focussed mainly on serving global consumer goods and retailing clients, working on a broad range of strategic, organisational and operational issues. Over the past five years, he has served as a non-executive director of various companies – Hanson plc, Greene King plc, Aegis plc, Invest Northern Ireland and Piper Private Equity. He has also acted as an advisor to a number of small and medium sized enterprises.

Tracy Britton

Group Head of Marketing, HSBC

Tracy Britton leads Marketing globally for what Forbes Magazine characterized as the “largest company in the world” in 2009.  Spanning 86 countries and territories, HSBC is considered to be the leading bank brand in the world (BrandFinance Global Banking 500, February 2010; Interbrand’s Best Global Brands, 2009).  Prior to assuming her current position, Ms. Britton led marketing for HSBC in the United States.

An American, Ms. Britton headed Marketing or Communications organizations for JPMorgan Chase, and for Home Savings of America, the U.S.’s largest savings institution and one of the largest home mortgage lenders in the United States, prior to joining HSBC.

Ms. Britton began her career with Trans World Airlines, eventually heading the company’s Advertising and Marketing efforts worldwide as the youngest Director in that company’s history.  She also spent time in the magazine publishing business, helping Jann Wenner of Rolling Stone fame develop a complete in-house marketing, promotion and publicity capability and launch a successful new publication, Men’s Journal.  Ms. Britton has also assisted clients in several industries manage strategic growth as a consultant.  Assignments included developing marketing plans for the new product launches for several Fortune 500 corporations; and helping a successful ad agency reposition itself in the industry. Tracy Britton lives in London, England and Westchester County, New York. 

Dr. Kenny Tang PhD CFA

Author and CEO, Oxbridge Capital and Oxbridge Weather Capital

Referred to as “Asia’s Al Gore” by the leading global investment bank Merrill Lynch Asia Pacific and the leading strategy magazine Strategic Direction for his distinctive pro-business approach to addressing climate change in the low carbon economy, Dr Kenny Tang PhD CFA is founder CEO of Oxbridge Capital and Oxbridge Weather Capital, an investment and advisory house and thought leader in the environmental, low carbon, clean tech, weather and climate change space.

Kenny is the Inaugural Professorial Fellow of The Future Leadership Institute (Wall Street Journal Europe) and earned his doctorate in Business Strategy at The Judge Business School, Cambridge University, a Masters from the University of Oxford and he is a member of the Board of Governors at the University of East London.

He is a member of the Global Judging Panel of The Wall Street Journal’s Global Innovation Awards (from 2004) & Asian Innovation Awards (from 2006). He has written regularly for the Wall Street Journal and Financial Times, with 8 books in sustainability, climate change and weather

Brian Caplen

Editor, The Banker

Brian Caplen has been editor of The Banker since 2003. He joined the Financial Times Group from Euromoney in 2000 where he had been executive editor of Euromoney magazine for five years. He also worked as a business editor and journalist in Hong Kong and the Middle East for 10 years. He has travelled extensively and done numerous high level interviews with prime ministers, finance ministers, central bank governors and senior executives. He has a first class honours degree In Development Studies from the University of East Anglia.

Clive Cheesman

Richmond Herald, College of Arms

As Richmond Herald, Clive Cheesman is one of the crown-appointed officers responsible for the granting and regulation of coats of arms in England, Wales, Northern Ireland and the Commonwealth. He studied classics and ancient history at Oxford and in Italy, was called to the Bar at Middle Temple in 1996, and has written on law, heraldry, history and cultural property. At the College of Arms he has a professional practice assisting a wide range of clients in applying for, using and protecting coats of arms as assets; on the corporate side these range from prominent businesses to educational bodies and local authorities including, most recently, the town of Royal Wootton Bassett.

Helena Christopher

Head of Corporate Communications, QBE plc

Helena is responsible for Corporate Communications and brand development, including the rugby sponsorship portfolio, across Europe.  Unlike many communications professionals, she has been with the company since 2000 and held a variety of positions.  In 2005, she created the first Pan-European Marketing Team to build a core communications infrastructure and developed a brand integration programme which culminated in the simultaneous transformation of eight different brand under the QBE in 2008.  In January 2009, the Marketing and Communications functions were split. Helena took the role of Head of Corporate Communication with a view to focussing on how the function can empower employees to communicate more effectively and how to develop the brand.

Prior to QBE, Helena was with Merrill Lynch and Putnam Investments. Helena holds a BA (Hons) in Economics and Politics from Exeter University, as well as the CIM Professional Diploma in Marketing, she is a member of CIPR. Recent industry recognition of her work includes winning the Money Marketing Awards for the ‘Business Campaign of the Year’ and ‘Best Business Press Advertisement’.

Jane Wiley, Former Brand Strategy Director. Legal and General, Head of Brand at AXA PPPhc

Cécile Churet

Senior Equity Analyst, SAM Group (Dow Jones Sustainability Index)

Cécile Churet is a Senior Analyst at SAM focusing on sustainability research. In addition to supporting the development of content, sustainability research methodology and processes within the SAM Sustainability Lab, Cécile is responsible for researching macro sustainability issues and helping to translate them into input to financial valuation, investment products, and external communication.

Prior to joining SAM in 2008, Cécile was an SRI Analyst at HSBC Global Asset Management in London. She also spent four years at the World Business Council for Sustainable Development (WBCSD) working on new business models for low-income consumers in developing countries. Cécile holds a BSc. in Government & History from the London School of Economics (LSE).

Chris Clark

Head of Group Marketing and Customer Experience, HSCB Group

In February 2001, Chris Clark joined HSBC Holdings plc as Head of E-Marketing, with responsibility for the development of global e-marketing programmes and personal internet banking, in addition to this he was assigned a role in Group Marketing looking at a future brand strategy for the bank. In Oct 2002 he formally moved into Group Marketing as Head of Market Planning and Brand Strategy. He was one of the team responsible for the original work that found ‘the world’s local bank’ positioning. In November 2006 he was appointed as Head of Marketing HSBC Group. In March 2009 he was appointed as Group Head of Customer Experience and in December 2010 he assumed the role as Group Head of Marketing and Customer Experience.

The bulk of his career prior to HSBC was in the advertising business in the UK and USA, having spent 10 years at Saatchi and Saatchi in the 80’s and 90’s with a focus on marketing and brand strategy.

Kelvin Collins

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Kelvin has many years experience in financial services marketing spanning disciplines as wide as direct marketing, advertising and sponsorship with some of the great brands - LloydsTSB, HSBC and latterly The Co-operative.

For the past two years he was head of brand management at The Co-operative Bank where he developed and promoted the business' "Good with money" positioning to make the bank's ethical policies accessible to everyman, as distinct from the darker green consumer.

Leanne Cutts

Vice President, Kraft Foods Asia Pacific Region

Leanne Cutts is Vice President, Marketing for Kraft Foods Asia Pacific Region, based in Singapore. She is responsible for driving the growth of the gum, candy, and powdered beverages categories as well as leading consumer insights & analytics and driving marketing excellence in the region.

Leanne joined Kraft Foods in July 2011. A veteran in the FMCG industry, Leanne has over 20 years of deep marketing and general management experience, having held a number of significant positions across Asia Pacific prior to joining Kraft Foods. She was previously with GlaxoSmithKline Consumer Healthcare (GSKCH) in Hong Kong, where she was responsible for the Consumer Healthcare business in North Asia including Hong Kong, Taiwan, Korea, Vietnam and the China Nutritionals business. The company’s well-known brands included Panadol, Sensodyne, Scott’s, Lucozade, Ribena and Horlicks, and the business enjoyed consecutive years of double-digit growth.

Prior to Hong Kong, Leanne was Marketing Director of GSK Consumer Healthcare in India, responsible for developing marketing plans, having previously served the  Nutritionals Global Category Management team, operating worldwide, including India, Hong Kong, China, Malaysia, Singapore, Nigeria, Kenya, South Africa, Mexico and the Caribbean as well as UK and Ireland.

Leanne began her career with GSKCH in Australia where she worked across the sales and marketing divisions on analgesics and nutritional foods. Prior to joining GSKCH she worked with Unilever in the ice cream division across its entire range of products such as Magnum and Cornetto.

Leanne has a Bachelor of Economics from Sydney University and an MBA from the Australian Graduate School of Management, University of NSW.

Married with a daughter, Leanne enjoys cooking and travelling, preferably combining both!

Mark Derry

Chairman, Loch Fyne Restaurants

Mark Derry is Chief Executive of Premium Casual Dining, the holding company of Loch Fyne Restaurants – the largest group of seafood restaurants in the UK. In 1997 Mark and his colleague Ian Glyn were asked to help manage and expand the two-restaurant business which started life as an oyster bar in a converted cowshed on the shores of Loch Fyne in Argyll, Scotland.

Today Loch Fyne Restaurants boasts 35 sites and serves well over one million diners a year. In 2006 like-for-like sales increased for the seventh year in a row and last year net turnover was £29m. Loch Fyne Restaurants serves freshly prepared seafood, including oysters, lobster and daily specials. Much of the produce comes from Loch Fyne itself and the company is committed to sustainable and ethical sourcing of food, whether wild or farmed responsibly.

Mark oversees the company operations as well as the development of the business. Previously, Mark held a variety of management positions within Whitbread, both within the UK and America.  He was marketing director of TGI Friday's which included the general management of the property portfolio.  He joined Glenchewton plc in February 1994 to provide strategic input into the company's retail business development.  He identified Country Style Inns as a target and was heavily involved in the negotiation of the successful acquisition of that company by Glenchewton plc.  Thereafter, he was commercial and operations director of Country Style Inns until May 1997 when with Ian Glyn he set up Loch Fyne Restaurants. 

Samir Dixit

Managing Director, Brand Finance Singapore

Samir is currently working at Brand Finance Singapore as a Managing Director. In this role Samir drives the business verticals including analytics, brand strategy, brand valuation, franchise strategy, brand scorecards etc across client segments and B2B environment. He has previously worked in various senior strategy roles including a Strategic Global Brand Marketing & Communications at Standard Charterd Bank in Singapore.

As a subject matter expert in brand management and an external speaker at global forums, Samir has contributed to thought leadership articles and have been featured in several regional and local publications. Samir is also a visiting faculty member and a guest lecturer for the executive MBA course at presitgeous MBA institutes.

Simon Edwards

Global Communications Director, Marine Stewardship Council

Simon Edwards is the new Global Marketing and Communications Director for the MSC. Former marketing advisor for BBC Online’s Small Business panel of experts, Simon joins the MSC from Cobra Beer where, as Marketing Director, he was responsible for marketing which saw Cobra Beer growing at a compound rate of 41% for the past seven years.

Building up from a team of one to 15, Simon created and delivered a marketing strategy for Cobra Beer that transformed it from a specialist beer found in the UK’s Indian restaurant sector to one of the top ten beers in UK supermarkets.  From there it expanded into mainstream pubs and clubs and became established in 45 countries, under Simon’s direction.

“It is good to be joining at a time when the industry is right behind the MSC – with fisheries, retailers and restaurants joining every day.  As a result of their actions, consumers are in a position to become engaged with the MSC brand.  I want to put the message out to those consumers who haven’t yet heard of MSC that there is a viable solution they can trust based on independent science and solid traceability.  I want to get people talking about the MSC and build on the support we’ve already seen for MSC-certified sustainable seafood.”

John Elkins

Executive Vice President, VISA

John Elkins is the Executive Vice-President, Visa International Service Association.

Visa is the world´s leading payment brand which generates over US$ 4.5 trillion in annual card sales volume and is accepted in over 150 countries. The organization plays a pivotal role in developing innovative payment products and technologies for its 21,000 member financial institutions and their cardholders. It is a leader in Internet-based payments and is pioneering the creation of universal commerce, the ability to conduct commerce anywhere, anytime, and any way.

Personal: Over two decades global business and brand strategies. 1985-91, Chief Executive Officer, Naisbitt Group; 1991-2002, Founder, Chairman and Chief Executive Officer, FutureBrand. 1996-2002, Member of the Board of Directors, McCann WorldGroup. Since 2002, Executive Vice-President, Global Brand, Marketing and Corp. Relations, Visa International. Expertise: business strategy, brand management; industry experience includes financial services, retail banking, information technology, travel and tourism, logistics, telecommunications, entertainment, retail.

Ian Ewart

Head of Marketing and Communications, Barclays Wealth

Ian Ewart is currently Head of Marketing & Communications at Barclays Wealth, having joined in February 2006. Previously he was a member of the Group Private Banking Executive Committee and the Global Head of Marketing & Communications, HSBC Group Private Banking and was responsible for the rebranding of the private bank in January 2004.

He joined from Union Bancaire Privée SA where he was a member of general management and Head of UBP Group Strategic Marketing.

He is a graduate of Warwick University, UK and Wesleyan University, USA. He is a guest lecturer at a variety of business schools on themes in Marketing. 

Ian Ewart

Head of Products, Services and Marketing, Coutts

Ian is head of Products, Services and Marketing at Coutts. He joined in March 2011 and leads the Marketing and Communications function and spearheads all aspects of sales and the client experience; he has overall responsibility for Products & Services.

He is a member of the Executive Committee of Coutts and also a member of the RBS Group Communications Board.

Prior to joining Coutts, Ian held the position of Head of International Marketing at Bank of America Merrill Lynch. His career has been in strategy and marketing in international private banking and asset management. He has held a number of senior marketing positions, notably at Barclays, HSBC and Paribas.

Professor Leslie de Chernatony Bsc, PhD, FCIM, FMRS

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Leslie de Chernatony is Professor of Brand Marketing and Director of the Centre for Research in Brand Marketing at Birmingham University Business School. With a doctorate in brand marketing, he has a substantial number of publications in American and European journals and is a regular presenter at international conferences. He has several books on brand marketing, the two most recent being Creating Powerful Brands and From Brand Vision to Brand Evaluation.

A winner of several research grants, his two most recent grants have supported research into factors associated with high performance brands and research into services branding. He was Visiting Professor at Madrid Business School and is currently Visiting Professor at Thammasat University, Bangkok and University of Lugano, Switzerland. Leslie is a Fellow of the Chartered Institute of Marketing and Fellow of the Market Research Society. He acts as an international consultant to organisations seeking more effective brand strategies and has run acclaimed branding seminars throughout Europe, Asia, America and the Far East.  He is an experienced expert witness in legal cases involving branding issues in commercial and competition cases.

José Lembi de Faria

Executive Director, Bradesco

Mr. Lembi de Faria is a Brazilian citizen, with a degree in Economics from Rio de Janeiro Federal University.

His banking carrier started more than 40 years ago in a small regional bank in the State of Minas Gerais that was acquired by Bradesco in 1973. Always working at the International Department, in several Brazilian cities, starting from the clerk level up to the position of department head.

From 1981 to 1993 moved to New York where took the position of General Manager of Bradesco's local branch.

On return to Brazil promoted to Regional Director of the International Department and  in 1997 appointed to the Managing Board as Executive Director. At the later position is responsible for the whole international operations which includes the domestic trade finance to exporters and importers, activities of the foreign branches and subsidiaries and the international treasury operations. 

Peter Farnell-Watson

Director, VI360

Peter has 30 years experience of global branding and design working on projects and brand identity implementation projects with clients such as GE, Shell, UBS, Delta Airlines, Reuters. Some of his recent projects include development of naming architecture policy and brand standards for corporate legal naming, co-branding and VI management strategy.

Before working at VI360, Peter was Managing Director for NykampNyboer in the London Office, European MD Landor Associates, Communications Director Jardine Matheson Hong Kong, Communications Manager Rennies South Africa.

Jeremy Fawcett

Finance Category Manager, Yahoo!

Jeremy Fawcett is responsible for managing Yahoo!’s relationship with organizations and companies within the financial services industry and talking to brands about how the internet is important to them and where Yahoo! fits into the rapidly changing marketing landscape.

Yahoo! reaches half of the one billion internet users around the world and this creates a huge media opportunity for marketers. Yahoo! is much more than a search engine and provides opportunities for branding and acquisition in display advertising with sophisticated targeting capability and opportunities across emerging platforms including social media and mobile. Jeremy’s aim is to link up the marketing objectives of brands with the digital opportunity available.

Prior to joining Yahoo!, Jeremy worked in international media for Forbes and Newsweek at a time when traditional print publication were aggressively developing their online propositions.

Mary-Ellen Field

Associate Director, Brand Finance plc

Mary-Ellen qualified with a BA Dip (Art) Ed from Alexander Mackie College, NSW, Australia and is a member of the Licensing Executives Society, the International Trademark Association, The Luxury Marketing Council and the Cosmetic Executive Women’s Network. She is also a Certified Licensing Professional.

Mary-Ellen has 25 years blue chip experience in intellectual property management, protection and exploitation. Prior to joining Brand Finance she was Head of Intellectual Property and Director of Chiltern plc’s wealth management group.

She has carried out numerous projects involving licensing and royalty rate analysis across a variety of sectors including; food and beverages, fashion and luxury brands, petrochemicals and consumer goods.

Peter Field

Independent Marketing Consultant,

Peter spent 15 years as a strategic planner in advertising, starting his career in 1982 at Boase Massimi Pollitt (now DDB London). He spent nine years working for Abbott Mead Vickers BBDO Ltd, leaving to join the management team of Bates London (now absorbed into WPP) and, subsequently, Grey London. In 1997, Peter left advertising to pursue a consultancy role supporting both clients and their agencies as well as founding Express Train, a training partnership for the advertising and marketing industries. In 1999, he helped start Eatbigfish, the challenger brand consultancy, and supported it in its early years. Peter was a member of the IPA Effectiveness Awards Committee for five years and helped set up and run the IPA dataBANK. He has been a judge of the prestigious IPA Effectiveness Awards and has contributed over many years to IPA education and training programmes.

Peter Fisk

Author and Director, BrandGenius & CEO, Genius Works

Peter Fisk is a best-selling author and inspirational speaker, and advisor to leading companies around the world and an experienced business leader. He was recently described by Business Strategy Review as “one of the best new business thinkers.”

His new book ‘People Planet Profit ‘describes how to drive innovation and growth by addressing social and environmental issues in more relevant ways – to grow and do good at the same time. It explores how to engage the “green” consumer, to embrace sustainability in more creative ways, to be compliant and responsible, but also find new source s of competitive advantage. It includes major contributions from the likes of Nike and Unilever, M&S and Arup, WWF and Generation Investment Management.

Peter is founder of the Genius Works, helping companies to “see things differently” – to develop and implement more inspired strategies for customers, innovation and marketing.  Most recently he has collaborated with Brand Finance to develop Brand Genius a process of accelerated innovation, rethinking the ideas and impact of brands in today’s world.

Dr. Charles Fombrun

Chairman and Co-Founder, Reputation Institute

Dr. Charles Fombrun is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University's Stern School of Business where he was on the faculty from 1984 to 2004. He was also Professor of Management at The Wharton School, University of Pennsylvania from 1979 to 1984. Charles is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by Harvard Business School Press in 1996. Dr. Fombrun has published hundreds of articles in leading management journals, and is the creator of reputation management systems used by many companies around the world. 

Anthony Frost

Head of Corporate Communications, Santander

Anthony Frost is Head of Corporate Communications for Santander’s UK businesses, Abbey, Alliance & Leicester and Bradford & Bingley savings. Prior to joining Abbey in November 2006, he was Head of PR for the UK and Europe for Prudential and before that Head of Group Media Relations at RBS.

A career banker, he started at NatWest many years ago, working his way through a variety of retail, corporate and investment banking roles. He joined NatWest’s fledging UK Press office in the early 1990s and has stuck with “communications” ever since. He expanded his media responsibilities to include internal communications in 2008.

Claire Fulda

Head of Brand Innovations, BNP Paribas

Claire Mai Fulda began her professional career at BNP Paribas as an banker specializing in international trade finance. Subsquently, she joined the Brand, Communication and Quality Department where she was last Head of Advertising, Sponsoring, Brand Identity and Events. She is currently Head of Prospective and Brand Innovations. As part of her current responsibilities, she is also in charge of brand integration for acquisitions made by the Group where she has many years of experience (Ukrsibbank, BNL, Fortis, BGL, Bank of the West, TEB).

Nigel Gilbert

Former Group Marketing Director, Lloyds Banking Group

Until the beginning of this year, Nigel was Group Marketing Director of Lloyds Banking Group. He developed the multi brand strategy for the Group, including Lloyds TSB brand proposition, “for the journey...” and secured the first official sponsorship of the London 2012 Olympic Games. Pre-Lloyds, Nigel spent his career in advertising. At Lowe Worldwide in London he headed the global team that created the HSBC brand proposition ‘the world’s local bank’, and latterly was CEO Lowe Asia-Pacific. Before Lowe, Nigel worked at Y&R Europe out of Stockholm and London, where he ran Ericsson mobile phones and prior to that he ran DY&R’s agency in Hong Kong.

He began his advertising career in London at Allen Brady & Marsh before spending 10 years at Collett, Dickenson, Pearce, latterly as Director of European operations.

Martin Glenn

Chief Executive Officer, Birds Eye Iglo plc

Martin Glenn is the CEO of the Permira that owned Birds Eye Iglo Group which was bought from Unilever in November 2006. Martin has worked on some of the UK & Europe’s most famous brands in his 25 years in the Food Industry. He worked for Pepsico between 1992 and 2006 where he helped grow the Walkers Snackfoods business in the UK, initially as Marketing Director and then as CEO. In 2003 he was given responsibility for Pepsico’s entire UK and Irish business encompassing Quaker Foods and Tropicana as well as the Pepsi soft drink franchise. The Birds Eye Iglo Group has prospered under Permira’s ownership: profitability has improved steadily driven by productivity and a strong programme of product innovation and renovation. In July 2010 Martin oversaw the acquisition of Findus Italy from Unilever, enlarging the Company by 40%.

John Godfrey

Group Communications Director, Legal and General

John Godfrey is responsibility for the Company’s media relations, government relations/public affairs, corporate social responsibility and brand.  Educated at Lochaber High School and Oriel College Oxford (law degree), John began his career in capital markets at Daiwa Securities in 1984, working on a number of UK privatisations.  From 1988-90 he was seconded to the UK Home Office as Special Adviser to the Ministerial team under Home Secretaries Hurd and Waddington, covering a broad range of Home Office issues including criminal policy, criminal justice, broadcasting, police, fire and immigration.

On return to Daiwa, he assumed responsibility for communications alongside UK corporate finance work. He left Daiwa in 1995 to become Communications Director (Europe) for Lehman Brothers (1995-2000), then Head of Communications (non-Germany) for WestLB. He was a Conservative Parliamentary candidate in the General Elections of 1992 and 1997, contested a Euro-Parliamentary Election in 1994 and a Parliamentary By-Election in 1995.  

Niel Golightly

VP Downstream Communications, Shell plc

Niel Golightly is Vice President, Downstream Communications for Royal Dutch Shell.  His responsibilities include oversight of corporate communications, stakeholder engagement and issues management for Shell’s global Downstream business, headquartered in London. 

Mr. Golightly joined Shell in July, 2006, after a 12-year career at Ford Motor Company, where his positions included Director, Sustainable Business Strategies; Vice President, Public Affairs for Ford of Europe; and Director of the Chairman’s Office.

Born in 1958, Mr Golightly received a bachelors degree in liberal arts from Cornell University in the U.S. and later studied at the University of Konstanz in Germany. He also served 13 years on active duty with the U.S. Navy. Mr Golightly is married with two children.

Mark Gordon

UK Project Leader, BrandKeys Inc

Educated at Cambridge and INSEAD, Mark has worked for household names across the telecommunications, technology, financial services, leisure and  entertainment sectors, including T-Mobile, Disney, MasterCard, NatWest and Galileo. His corporate experience covers every aspect of the marketing function up to director level in advertising, brand management, communications, digital, distribution, market research, planning and public relations.

Mark has spent most of his career working across borders and nationalities. His working languages include French, German, Dutch, Spanish and Italian. He has lived, studied and worked in France, Germany and Belgium. His interest in European cultures has recently led him to take a Masters at the University of London with Distinction.

Christian Gordon-Pullar

Director, Brand Finance

Christian is an experienced lP and brand specialist. As an Ex-Standard Charterd Bank head of Group Brand Licensing he has been involved with negotiating for Intellectual  Property. He has extensive experience in applying that expertise to legal IP field, brand licensing, ecommerce, banking, government and regulatory relations - particular specialisms in luxury goods, consumer banking products, technology and operations, compliance, risk and strategic brand management, with demonstrative expertise in European and Asian global markets. Christian is also an external speaker and has spoken at previous Brand Finance forums.

Ant Gould

Group Editor, Post Magazine

Ant Gould is presently group editor in chief of Incisive Media’s Insurance Division, with overall editorial responsibility for Post Magazine, Insurance Age, Professional Broking and Reinsurance Magazine - from the publications themselves to their online and mobile services, and events including conferences, web seminars and awards. He also represents the insurance group on the committee of the Prince’s Trust Insurance Leadership Group. 

Before joining Incisive Media in 1999 as editor of Post Ant had held a number of roles including news editor of weekly title The Engineer, UK editor of French magazine Vehicle News, deputy editor of automotive magazine AutoTrade, writer at a general news monitoring agency and - briefly - an advertising industry headhunter.

Richard Gowar

Brand Strategy Director, Brand Finance

Richard graduated from Cambridge University with an Honours degree in English, He has had a career in Marketing and Management with Blue Chip companies, ending up at Allied Domecq where he was President of Global Brand Development.  He now has his own consultancy business focusing on helping businesses get more out of their Marketing and has worked with clients such as De Beers, Durex and M&S and NCR.

Richard has worked with Brand Finance as a client and also as a consultant managing a number of value based marketing projects for Brand Finance including the  Brand Architecture and transition strategy review for AXA PPP

Donald Gunn

Founder & Chair, The Gunn Report

Donald joined Leo Burnett in London, fresh from Cambridge University in 1962. He worked as an Account Executive for 6 years, before becoming a Copywriter. He subsequently served as Burnett’s Managing Director in the Netherlands and Switzerland and Creative Director in South Africa and France. In 1984, Donald was appointed Leo Burnett’s Director of Creative Resources Worldwide. In this job, he created several Burnett institutions which are the envy of the industry – including the World TV Update and the Worldbeater reels, and the Global Product Committee – as well as spearheading the worldwide study on creativity and effectiveness. “Do Award Winning Commercials Sell?”. He became dubbed by Ad Age as “the man with the best job in advertising”. In 1999, Donald launched the annual Gunn Report & Showreel of the Year, which seems to have caught on worldwide as “the official” measure of competitive excellence for the advertising industry.

Gautam Sen Gupta

Managing Director, Brand Finance Middle East

Gautam is an MBA with specialization in marketing, and holds an undergraduate degree in engineering.  He has over 30 years experience in marketing and consulting, initially with the Taj Group of Hotels, India & Middle East and thereafter as Partner, Market Vision Research and Consulting Services in Dubai, UAE.

He provides research & marketing consultancy services across industry sectors such as hospitality & tourism, financial services, education, healthcare, manufacturing and business services.

Gautam is an invited member on the World Tourism Organisation (UNWTO)’s Worldwide Panel of Tourism Experts since 2003. He is Past President (2007-2008) and Founder Charter Member of TiE (The Indus Entrepreneurs) Dubai chapter, and a Fellow of the Chartered Institute of Marketing, UK. 

He has been a guest lecturer at management institutes in the UAE and a panel member and moderator at various industry events. Gautam is regularly interviewed by the regional media for views on wide ranging business topics of regional and global interest.

David Haigh

Chief Executive, Brand Finance plc

David is the CEO and founder of Brand Finance plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) is due to be published in early 2010.

David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

David Haigh

CEO, Brand Finance

D. Haigh dünyanın önder, bağımsız marka değerlendirme kuruluşu Brand Financekurucu ve yöneticisidir. 1991 yılından bu yana markalı faaliyet ve fiziki olmayan varlıklarüzerine çalışan David bu konuda büyük bir deneyime sahiptir. 2010 yılında ISO tarafındanyayınlanan marka değerlendirme yöntem ve uygulamaları standardı (ISO 10668)çalışmalarında İngiliz Standartlar Enstitüsü’nü temsil etmiştir.

Pazarlama ve finansman üzerine yazılmış onlarca makalesi bulunan David Haigh öndegelen iş okullarında markalı faaliyet ve fiziki olmayan varlıklar konusunda konferanslarvermektedir.

Prof. Greg Harris

Lecturer in Marketing, Cass Business School

Greg Harris spent nine years with D’Arcy MacManus and Masius working with top FMCG clients such as Mars, Beechams and Brooke Bond Oxo. After leaving advertising hew went to teach marketing at the London Business School, where he was awarded his PhD. He has published extensively on the issue of international advertising standardisation. His current research interest is the advertising practices of financial service institutions, in particular, the extent to which they can be branded.

David Haseler

Strategy Director, Smith and Milton Ltd

David helps companies understand how their brands can achieve greater clarity and relevance to their customers. In a broad career that has encompassed advertising, brand and design strategy, he has worked with a range of clients in the global financial and public sectors to maximize their message.  He advised Travelex in its takeover of Thomas Cook FE, Liverpool Victoria in consolidating its Membership status and is currently working with the brand positioning of Legal & General. Last year he guided the Department of Health in its communications for the Swine Flu awareness campaign.

Tim Heberden

Managing Director, Brand Finance Australia

Tim has extensive experience of intangible asset valuation, intellectual property transactions and value-based brand strategy. He has an MBA and is a Chartered Accountant, Fellow of the Chartered Institute of Marketing and Fellow of the Royal Institute of Chartered Surveyors. Tim advises the Australian Taxation Office on cases involving intangible assets. Other clients include leading brand owners, intellectual property lawyers and private equity firms in Australia, Asia, Europe and Japan.

He is a visiting lecturer at the University of Sydney, presenting a course on ‘Evaluation Marketing Performance’ for the Master of Marketing. Tim chairs the ICAA’s NSW Business Valuation Special Interest Group and is a judge on the AFA’s Advertising Effectiveness Awards and the AMSRS’s Market Research Effectiveness Award. Prior to joining Brand Finance’s UK office in 1998, Tim worked for the BBC, KPMG and founded an award winning media company in South Africa.

Colin Hensley

Former General Manager and Head of Corporate Affairs, Toyota Motors Europe

Colin has wide experience in managing and building brand reputations, having had responsibilities for communications and public affairs spanning public and private institutions across Europe, America and Asia.

Colin brings a broad and deep experience of all elements of corporate communications and public affairs. He is very experienced at working at a European level, interfacing and working with all of the European institutions.

He was General Manager for Corporate Affairs at Toyota Motor Europe, where he led them through the media storm that surrounded the 2010 Toyota recalls, developing original social media strategies to augment the full range of traditional PR and advertising communications. He personally represented the company during interactions with themedia and with external organisations including ACEA, the OECD, WEF, EP and the EC.

David Hensley

Managing Director, Brand Finance Plc

David is marketer and strategist with over thirty years of strategy, marketing and consulting experience. After working with McKinsey & Company he has held senior roles in leading global brand consultancies FutureBrand, Vivaldi Partners, and Lippincott.

David has extensive branding experience around the world, having worked with global clients such as Alitalia, Allianz, BP, BT, DBS, Deutsche Telekom, GITI MTN and Nestle. His work in telecoms has included brand architecture, brand strategy, naming, brand launches, brand identity design, and brand communications.

David has worked with clients in many sectors across Europe, North America, Africa, the Middle East and Asia-Pacific.

Dr. Dominic Hickman

Commercial Lawyer, Rouse

Dominic Hickman is a commercial lawyer working with Rouse Legal, the UK legal arm of leading global IP consultancy, Rouse & Co. International.   

Dominic deals with various aspects of intellectual property commercialisation and asset management.  He has extensive experience of drafting and negotiating all forms of IP agreements, ranging from licenses and assignments to collaboration and exploitation agreements, in both the private and public sectors.  Dominic has experience of outsourcing, procurement transactions, contract management as well as policy and strategy matters.

He has also been involved in some large scale IP re-organisation projects and due diligence exercises both within the financial services sector and in other industries.

Nick Higham

Correspondent, BBC

Nick Higham has been a BBC correspondent since 1988.  He is a roving reporter and analyst for BBC News, on television, on radio and online.  He covers a wide range of subjects, including transport, environment, science, consumer issues, the media and arts and culture and presents a weekly slot devoted to new books, Meet the Author, on the BBC News Channel.  From 1990 to 2004 he was the BBC’s arts and media correspondent. Outside news, he has presented programmes on BBC Radio 4, BBC Radio 5 Live and BBC World Service, and has made radio documentaries in Germany, India, Hong Kong, Venezuela and Paraguay. He is a frequent conference chair and occasional speaker.

Jeremy Hildreth

Head of place branding, Saffron Consulting

A native of Los Angeles, Jeremy Hildreth keeps moving east. 

After studying finance and real estate at Wharton (BS in finance, 1996), he did stints as a stock exchange clerk, a Wall Street economist and a CEO’s ghostwriter. 

It was while studying at Oxford (MBA 2003) that he fell in love with England and with branding, joining Saffron Brand Consultants full-time in May 2004.

Projects for Saffron have seen him off to an outlandish variety of locales from Bergen to Berlin, East Timor to East London, Darwin to Donostia, St Louis, Missouri to Port Louis, Mauritius. 

Jeremy gives talks, seminars and lectures about branding, and now and then appears on the airwaves; recent shows include BBC News 24 (television) and the BBC’s Radio 4 flagship Today Programme.

He’s written for dozens of periodicals including Monocle, Design Week, USA Today, The Washington Times, and The New York Post, and contributes regularly to The Wall Street Journal.

Jannie Hofmeyr

Global Director of Innovation for Brand & Communications Research, Synovate

South Africa-based Jan Hofmeyr is one of the world’s leading brand commitment experts. In 1986, he developed The Conversion Model measuring the commitment of people to their current choices and closeness to conversion. The Conversion Model is the most widely used customer equity measure in the world, and has been or is currently used by 22 of the 25 most valuable brands in the world, ranging from Coca-Cola to IBM. In 1989 Jan and Butch Rice won the best paper award at the annual convention of the South African Marketing Research Association Dr. Hofmeyr is a frequent speaker at conferences and seminars internationally. He has also lectured at University of Chicago and Harvard Business School. He is also an author or co-authored 3 books. In 2006, Jannie joined Synovate to become Synovate's Global Director of Innovation for brand and communications research.

Melanie Howard

Chair, Future Foundation

As co-founder and now Chair of the Future Foundation, Melanie is one of the country’s most experienced and respected social forecasters and commentators. She has been analysing the impact of emerging and new media on consumer behaviour for nearly 20 years starting with Teleculture 2000 (described as ‘seminal’ by the FT) and including a multi-client study on the Future of Entertainment in 2008. She also devised and directed the IPA’s Future of Advertising and Agencies 2016 scenario project and now acts as Special Advisor to the Advertising Association’s Front Foot initiative, and has worked with organisations in all sectors of the marketing communications industry. Amongst other roles, she is a Visiting Business Research fellow at the Royal College of Art; a Trustee of the Women’s Sport and Fitness Foundation and a Tribunal Member for the Freedom of Information Act.

Rupert Howes

CEO, Marine Stewardship Council

Rupert Howes became Chief Executive of the Marine Stewardship Council (MSC) in October 2004. The MSC is the world’s leading marine eco-labelling and certification programme for wild capture fisheries. Operating from offices in Tokyo, Sydney, London, Seattle and the Hague, the organization’s overarching objective is contribute to reversing the decline in wild capture fisheries by identifying and promoting ‘the best environmental choice’ in seafood.

Prior to joining the MSC, Rupert was Director of the Sustainable Economy Programme at Forum for the Future, the UK's leading sustainable development organisation set up by Jonathon Porritt, Chair of the UK Government's Sustainable Development Commission (SDC). Whilst at the Forum, Rupert’s core responsibilities included leading work programmes on climate change and carbon accounting, resource efficiency, the rural economy and other areas associated with economic transformation.

Previously Rupert was a Senior Research Fellow at the Science Policy Research Unit, Sussex. University and a Research Officer at the International Institute for Environment and Development (IIED). He is a qualified Chartered Accountant (ICAEW) and holds an MSc in Environmental Technology from Imperial College, London and a BA (Econ) Hons from Sussex University.

Mohammed Ismaeel

Regional Head of Marketing, HSBC Bank Middle East

Mohammed Ismaeel leads the Regional Marketing Team for HSBC Middle East and North Africa. In this role hecovers diverse marketing functions which include Insights, Planning, Sponsorship and Events, Product Marketingand Campaign Management. He is responsible for the HSBC Brand in the MENA region and for delivering on allmarketing KPIs as well.He is also the Head of Global Marketing at HSBC Amanah the international Islamic offering with HSBC, spanningmarkets such as the UK, the GCC, Malaysia and Indonesia amongst others.

Oscar Jamhouri

Chairman, Integration-IMC

Oscar Jamhouri is the Founder & Chief Executive Officer of Integration® Group of Companies. It was Oscar’s personal commitment to “deliver accountability in marketing and communications” that resulted in the creation of Integration more than 16 years ago. Today, Oscar leads a global group of companies that specializes in the measurement and the management of marketing as well as the development of marketing accountability systems. Prior to founding Integration, Oscar Jamhouri has been a Director at BBDO. He is a regular guest speaker in the field of Integrated Marketing & Communications at INSEAD, IAA, ESOMAR, and Cannes Lions Festival. He has also been invited to speak at universities around the world like Brazil, Argentina, USA, and Singapore.

Yusuf Jehangir

Head of Marketing & Corporate Communications, Al Rajhi Bank

Yusuf Jehangir is currently Head of Marketing & Corporate Communications for Al Rajhi Bank, a leading Sharia compliant Bank headquartered in Riyadh, Saudi Arabia. Yusuf has over 18 years of International business experience, having started his career in brand management with Unilever in the UK. After completing an MBA, Yusuf worked with American Express in various marketing and product development roles based out of New York, USA. Following his return to the UK, Yusuf led marketing and branding efforts for General Electric, before joining Al Rajhi Bank four and a half years ago. Yusuf is married with 3 girls.

M. Salim Kadibeşegil

Lecturer in Reputation Management, School of Communications Faculty, Bahçeşehir University

Salim Kadıbeşegil has vast aggregation experience, particularly in strategic communications management. He has led the introduction of the concept ‘Reputation Management’ in Turkish business life. He has consulted to “Turkey’s Most Admired Companies” research project of Capital Magazine since it has started.

He is one of the founders of PRNET (The first media measurement company in Turkey) as well as being one of the pioneers on improving the international standards in public relations and communications consultancy professions. In favor of this idea, he has led the establishment of ICCO Turkey and represented Turkey five years at the international Board of ICCO (International Communications Consultancy Organization). 

He has six books published in line with him 30 years of experience in communications and has conducted many studies regarding corporate brand management, media measurement. 

Paul Kelly

Orporate Affairs And Social Responsibility Director, ASDA

Paul joined ASDA in August 2007 as Corporate Affairs Director and is in charge of media and government relations, sustainability, corporate responsibility and regulatory policy. He is also in charge of shaping the company’s health strategy.

Prior to joining ASDA he held a number of senior positions with Compass Group PLC and Granada Group PLC.  For the last seven years he was Group Corporate Affairs Director for Compass.

He is a member of the Council of Food Policy Advisers, a board member of the British Retail Consortium, Chair of Business in the Community’s Plough to Plate Project and a Board Member of the School Food Trust.

Rupert Kemp

Valuation Consultant, Brand Finance plc

Rupert is a Valuation Consultant with Brand Finance South Africa. Prior to his role in South Africa, Rupert was employed with Brand Finance plc for 2 years at the company’s head office in London. Previously, Rupert was an Account Manager at Synovate responsible for Client account management of various market research projects, specifically projects using advanced technology for data collection, analysing and reporting.

Rupert specialises in the creation of financial models for Value-Based Marketing and Brand Investment Scorecards, developing models and scorecards used for scenario planning to assist with portfolio management, resource allocation and brand performance tracking. He has also worked as a brand valuation analyst on brand and business valuations for marketing strategy and tax planning purposes.
He is responsible for the analysis and construction of National and Sector specific brand valuation league tables.

Rupert’s clients include the Liquor Control Board of Ontario, Manulife, Microsoft, Standard Chartered Bank and Vodafone. Rupert holds a BSocSci in Media and Anthropology at University of Cape Town and is certified in Market Research by the Market Research Society.

Ardi Kolah

Head of Public Relations, Brit Insurance

Ardi Kolah is the Head of Public Relations at Brit insurance, an international general insurance and reinsurance group specialising in commercial insurance. His career in marketing and communications spans 20 years and includes working with the BBC, Accenture, CMG plc, Disney, QBE, Cranfield University, WPP and many others. A prolific author, he’s written some of the leading works on PR and marketing related disciplines including law, sponsorship and licensing. He’s also chaired the Marketing Excellence category for the National Business Awards which took place today! He’s a law graduate of King’s College London and a Fellow of several institutes including the CIM and CIPR and a Liveryman of the Worshipful Company of Marketors in the City of London.

Vikram Krishna

Head of Group Marketing, Emirates NBD

As Head - Group Marketing, Emirates NBD, Vikram Krishna has the mandate to consolidate and grow the bank’s dominant market position. In his current role, he has been responsible for the successful re-launch of the Emirates NBD Brand through a 360° integrated marketing approach, to win several accolades for the bank. 

These include Asia’s Best Brand at the 2011 CMO Asia Awards for Excellence in Branding and Marketing and The Stevies® 2011 for Marketing Department of the Year. Emirates NBD’s ‘Truth and Reality’ brand campaign also received recognition as Distinguished Honoree at The Stevies® 2011. In addition, Communicate Magazine included Krishna in its Top 50 Power List for 2011, to position him as one of the 50 most powerful people in the regional media, marketing and advertising industry.

Prior to heading Group Marketing, Krishna was instrumental in the profitable turnaround of the Emirates NBD’s Personal and Auto Loan business. Before joining Emirates NBD, he has held the posts of Senior VP- Marketing-Retail Assets in HSBC, India, and VP & Head of Mortgages for North India in CitiFinancial. 

Unni Krishnan

Managing Director, Brand Finance India

Unni trained in TQM and Marketing at the Taj Group of hotels. He pioneers the strategic applications of brand valuation in India and Sri Lanka. Unni's main area of focus is on how to integrate the rigor of fact-driven analysis with the creative insight of intuition in areas of value based marketing and brand scorecards. Unni has worked in the areas of brand valuation, strategy, corporate identity, planning and research with clients and worked on a wide variety of projects for companies in sectors including telecoms, insurance, financial services, media, airlines, housing and infrastructure, leisure, automobiles and food/beverages. Prior to joining Brand Finance he played a lead consulting role at Interbrand and worked extensively with research and planning firms like IMRB/Millward Brown and TNS/MBL. This wide- ranging experience in quantitative and qualitative research techniques enables him to evaluate and synthesize brand equity drivers into brand valuation models.

Tony Langham

CEO, Lansons Communications

Tony has advised banks and financial services companies on their image and reputation for over 25 years. He co-founded Lansons in 1989 after working on marketing a number of privatisations in the 1980s at Dewe Rogerson. He has advised on the launch of many financial services brands including M&S Money, Tesco Personal Finance, Post Office Financial Services and Churchill Insurance and worked with Lloyds TSB on customer communication during the merger with HBOS. He currently advises the Isle of Man Government on its economic development programme and on global reputational issues. Tony received the ‘lifetime achievement’ award for outstanding contribution to the UK PR industry from the Public Relations Consultants’ Association in 2004 and is a Fellow of the Chartered Institute of Public Relations.

Gavin Laws

Chief Marketing Officer, Standard Chartered plc & Chairman, Standard Chartered Strategic Brand Ltd

Gavin Laws was appointed Group Head of Corporate Affairs in March 2009. In his role he is responsible, amongst other things, for the Group’s brand and sponsorship activity and was the driving force behind Standard Chartered’s multi million dollar sponsorship of Liverpool FC. Gavin joined Standard Chartered Bank over 34 years ago and in that time has had a number of management roles in Consumer and Wholesale Banking as well as heading global operational teams in trade and cash management. As Head of Governance Gavin became actively involved in the Bank’s CSR activities. Gavin is a Trustee of the Bank’s pension scheme and Chairman of Standard Chartered Strategic Brand Management Company Ltd which is the brand management subsidiary of the Bank. Gavin is also a non executive director of Travelex Holdings Ltd.

Sharanjit Leyl

Business News Presenter, BBC World News Singapore

Sharanjit Leyl is a Singaporean Producer/Presenter, with BBC World News. She regularly anchors Asia Business Report and Newsday from the BBC’s Singapore studio. She is also a reporter and producer on the shows along with World Business Report. She has filed reports for radio on the BBC World Service business programmes as well as its arts and culture programme The Strand, and written for BBC news online.

Sharanjit began her broadcasting career at the Canadian Broadcasting Corporation in 1997. While there she reported for the award-winning show, “The Pacific Rim Report”. In 1999 Sharanjit moved to Singapore where she had a similar role at the financial news service provider Bridge Information Systems. She joined Bloomberg Television in March 2000 and moved to its headquarters in Tokyo. There she presented its main three-hour newscast, “On The Money Asia”, reporting on breaking financial stories as well as major news events such as the US-led invasion of Iraq in March 2003. Sharanjit played an integral role in editing and influencing the content of Bloomberg’s Asian programming.

Adele Littame

Global Brand Director, Fosters Brands Limited

Adele Littame has been involved in the brewing industry for over 18 years, having held various positions in Foster’s Group Limited. Adele started her career with KMPG in Australia as an auditor and later joined Foster’s Group in 1989 as an internal auditor and qualifying as a CPA. Following a time in corporate office in Melbourne, Adele transferred to the Group’s beer operations in New Zealand as Financial Controller, later returning back to Melbourne as Financial Controller for beer export division within Carlton & United Breweries. Adele also took on responsibility for Strategy and Commercial Planning. Her responsibilities included development of strategic plans for business and brand growth, assessing, negotiating and management of various commercial arrangements. Her role was further expanded to take on responsibility for global brand management of Foster’s brand. Adele was responsible for establishing a dedicated Brand IP company in 2007 in the UK, which saw her pick up responsibility as Global Brand Director, moving to the UK in 2008 to take on this role.

Ian Louden

Head Of Brand, Arcelor Mittal plc

Ian Louden is Head of Brand, Worldwide, at ArcelorMittal, the world’s no 1 steel company. Prior to his appointment in October 2008 he was a Senior Consultant at FutureBrand, where he led the consultancy team that developed both the Mittal Steel and ArcelorMittal brands.

Prior to his eight years at FutureBrand, Louden held client services positions at Enterprise IG and Siegel & Gale. Clients apart from ArcelorMittal included Saudi Aramco, Thomas Cook, Opel, Arthur Andersen and the Lebanese real estate company Solidere.

Charles Thwaites MBE

Executive Director, Forest Stewardship Council UK Working Group

After completing a first career in the Armed Forces in the 1992 and securing a Masters in Environmental Sciences, Charles set up a business assisting companies to control their environmental risks by seeking the optimum combination of technical and managerial improvements.  He sold his business in 2006 but, finding his wife more than a little resistant to his early retirement, accepted the post of Executive Director of Forest Stewardship Council’s office in the UK.

The Forest Stewardship Council is a worldwide charity committed to providing the means for companies to buy timber from guaranteed sustainable sources.  At its simplest, it does this by writing two sets of standards: one for the management of forests that balances economic, environmental and social interests and the other for what is called the chain-of-custody.  The latter contains a series of rules for the distribution network to ensure that timber -- and timber-based products, such as paper -- from FSC-certified forests anywhere in the world retain their integrity from sawmill to shelf.

Pier Massa

Managing Partner, M2 Business Frameworks Limited

Pier is the Managing Partner of M2 – Business Frameworks, a boutique consultancy that has worked with clients across Europe, North America and the Middle East. Pier brings over 25 years of business experience, both as a senior executive as well as a consultant. Pier ‘s deep Enterprise and Process Transformation capabilities have been applied to a number of  multi-year enterprise-wide engagements with Financial Services clients, Health Care and Government.

Pier has held executive and senior management roles with Global blue chip organisations in North America including the Canadian Imperial Bank of Commerce, Virgin, Molson Breweries, General Foods (Kraft), S. C. Johnson. Pier gained his consulting experience with The Boston Consulting Group and has an MBA in Strategy and Marketing (Rotman School of Business, University of Toronto) and a BA in Economics from Trinity College (Toronto).

David May

Director of Global Marketing, Goldman Sachs

David joined Goldman Sachs in 1996 to create a brand marketing department.  He is responsible for global brand strategy and marketing across a range of programs including corporate and product marketing, recruitment marketing, the annual report, and the internet.  Most recently, David has analyzed the relationship between Goldman Sachs’ culture and reputation, creating strategies and programs that promote the culture and brand across all stakeholders.

David began his career at Young & Rubicam working with clients such as AT&T, Andersen Consulting, Eastman Kodak, Kraft General Foods, Pirelli and the US Army.  He also spent two years on corporate staff responsible for integrated communications planning and new business.  In 1995 David joined J. Walter Thompson as Senior Partner, Management Director on the Citibank and Dow Jones accounts.  He served on the management committee of JWT New York.

David serves on the National Advertising Review Board.  He has also served on the boards of trustees of Endicott College and St. Joseph’s School.  He received his MBA from Harvard Business School and his AB from Princeton University.  David lives in Manhattan with his wife and two daughters. 

Prof. Malcolm McDonald

Emeritus Professor of Marketing, Cranfield School of Management

Professor Malcolm McDonald until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. He has written over 40 books, including the best seller ‘Marketing Plans: How to prepare them, how to use them’, and more than one hundred articles and papers. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.

Ellie Mickleburgh

Head of Global Marketing Strategy, Aviva

Ellie Mickleburgh is Head of Global Marketing Strategy at Aviva plc. With over 12 years marketing experience across the financial services and travel/leisure industries, Ellie has worked with high profile brands such as Marriott International, TUI and most recently Aviva, where she has worked in the UK, across  Europe and now globally. She is an experienced marketeer with a Marketing honours degree from Lancaster University Business School and a post graduate diploma from Kingston University in Management Studies.

Ellie’s broad marketing skills have enabled her to deliver strategic marketing solutions in a wide range of cultural and business environments. She was the European coordinator on the Aviva Brand name change across Poland and Ireland, has launched insurance category products in Aviva UK and Aviva Europe and has led on marketing data projects in the Aviva UK business. She is now responsible for developing and coordinating an effective global marketing and communication strategy which leverages the Aviva brand promise ‘No-one recognises you like Aviva’ and moves the business towards being the most recommended brand in the industry.

Ellie lives in Hertfordshire with her husband and young daughter. Outside work, her greatest achievement has been completing the ‘3 Peaks 24hr challenge’  for charity twice and she recently volunteered her marketing skills to a shelter charity, the 999 Club.

Mr. Albert Momdjian

Managing Director, Head of UHNW and CAG, Middle East & Africa, UBS AG

Albert Momdjian recently joined UBS AG as Head of UHNW and Corporate Advisory Group for the Middle East & Africa, reportingto the Head of Global Emerging Markets Wealth Management in Zurich.

Mr. Momdjian joined UBS from Crédit Agricole CIB (“CA-CIB”) where he successfully launched and headed their Middle East & Africa Coverage and Investment Banking division from their Dubai International Financial Centre branch. While at CA-CIB, he expanded the bank’s regional presence by setting up a joint venture between CA-CIB and Banque Saudi Fransi in the Kingdom of Saudi Arabia, CALYON Saudi Fransi Limited (“CSFL”), where he served as a member of the Board of Directors. During his time at CA-CIB, Mr. Momdjian secured several ground breaking mandates for the bank including advising Lafarge SA on its USD 15bn acquisition of Orascom Construction Industries’ cement assets, the largest ever foreign direct investment inthe Middle East and Africa region as well as advising Zain Group on the sale of a USD 12bn stake to Etisalat in 2011. Under hismanagement, CA-CIB was named “Thomson Reuters Investment Banking of the year for 2008 for the Middle East & North Africa”.

Anke Mosbacher

Executive Marketing Director EMEA, Lenovo Group

Anke Mosbacher joined Lenovo as the Chief Marketing Officer and Executive Director Lenovo Europe, Middle East and Africa (EMEA) in March 2007. 

Within Lenovo, Ms. Mosbacher’s responsibility is to drive the overall Marketing strategy and build the Lenovo brand in EMEA:  She also has full ownership of Alliance Marketing with our technology partners.  This includes managing relationship and contracts, identifying and deploying joint marketing activities to increase Lenovo brand recognition and business.

Before joining Lenovo, Ms. Mosbacher served as VP of Global Marketing at GN Netcom in Denmark.  Prior to this she held key management positions at Swisscom Mobile in Switzerland, Palm Europe and Compaq Computer.  Whilst at Compaq headquarters in Houston, she was a significant contributor in the development and implementation of the iPAQ strategy.  iPAQ had a major impact on the industry at that time and continues to be a well-known brand and sub-brand today.

In her spare time, Ms. Mosbacher enjoys hiking in the mountains, jogging, reading, wining and dining. She is bi-lingual in German (native language) and English.

Bruno Motta

Managing Director, Shell Brand International AG

Graduated in Social Communications and post-graduated in Marketing, Bruno worked as salesman, teacher and marketing manager before joining Shell in Brazil 25 years ago. Since then, he lived and worked in different places in Brazil and abroad (UK, NL and CH) and experienced jobs in Marketing and Sales, acting as Global Advertising, Promotions and Sponsorship manager, Global Autogas Manager, Retail Latin America Marketing Manager and Latin America Commercial Fuels GM, among others. Bruno is currently Chairman for Shell Brands International, a Shell subsidiary proprietor of Shell trademarks, and manages their licensing to Shell companies and third parties. SBI is also responsible for the development of the Shell brand strategy and related advertising campaigns, global coordination for Shell Group marketing communications and for the management and activation of Shell global sponsorship properties like Ferrari.

Hany Mwafy

Co-Founder and Managing Partner, GeniusMe

Hany Mwafy is the co-founder & managing partner of GeniusMe, the growth accelerator consultancy firm with PeterFisk – global marketing guru.

Prior to that Hany was the transforming managing Director of Nielsen Egypt & North Africa, an ExCo member of Asia Pacific, India, Middle East & Africa and a member in the global communication team. Hany worked for BP, CaliforniaGarden, Unilever and Nivea in global and regional marketing; mostly transformational roles.

Hany holds an MBA with concentration in International Marketing, a business and law degree. He lectured forthe Chartered Institute of Marketing and Cambridge, spoke twice in TEDx and with Philip Kotler on what’s next in marketing.

Ovais Naqvi

Senior Vice President, Abraaj Capital

Ovais Naqvi serves as a Senior Vice President at Abraaj Capital, responsible for knowledge platforms, strategic marketing and value creation programming within the ASSET group at Abraaj. Whilst at Abraaj, he has also served from 2008 to 2010 as Chief Marketing & Communications Officer at KESC, one of the region’s largest vertically-integrated monopoly electricity utilities andan Abraaj partner company. Ovais was responsible for incepting various facets of the ‘new KESC’ brand: from public messaging, market segmentation and marketing strategy, to advertising, media and public affairs, internal communications and the company’s social programming.

He has twenty years experience in all facets of the media, publishing, interactive/online marketing and marketing services industries and has worked with many of the world’s leading marketing companies, content publishers and global blue-chip and luxury brands.

Elise Neils

Managing Director, Brand Finance USA

Elise Neils specialises in the valuation and monetization of tangible and intangible assets, including businesses, brands, securities, trademarks, patents and patent applications, naming rights, copyrights and other intellectual property for companies, non-profits, governmental entities, and attorneys. Elise has supervised and participated in hundreds of complex international valuation assignments involving brand creation, merger and acquisition transactions, strategic planning, GAAP and IFRS compliance, SEC reporting, tax reporting, litigation, and estate planning.

Elise has experience valuing intellectual property within a wide range of industries, with a particular focus on the Sports & Entertainment Industries. She has valued many world-famous, important brands in a variety of business sectors, including: Malibu®, Realtor®, Budweiser®, Woolmark®, and Maker’s Mark®. She has also spoken extensively on valuation and related issues to many associations, legal groups, and corporate groups.

Adam Newall

Managing Director, VI360

Adam has 12 years experience of global visual identity management projects in more than 30+ countries for clients including 3M, Ashurst, Caterpillar, Nordea, Shell, Tata Steel, TNT, Vodafone. Recent projects include brand and visual identity transition strategy, process development for brand compliance and governance, and development of training and engagement programmes to improve VI performance. Founded VI360 in 2003, previously Director NykampNyboer London Office, Client Account Team Leader Shell International, Account Manager HTM Design. Author of ‘Visual Identity Management best practice 2008’.

Tim Ogier

Partner Strategy, PwC

Tim is a business economist and the partner in PwC's Strategy practice responsible for a team of economists. Tim advises clients on a range of business issues, including anti-trust, regulation, macroeconomic forecasting and litigation. He also advises clients on strategy, investment appraisal and valuations.

In this context he has worked closely with PwC's Sustainability and Climate Change Team on methodologies for helping clients to assess the financial impact on their businesses of likely future developments associated with climate change and other issues on the sustainability agenda, and to devise effective strategies for enhancing shareholder value through sustainability initiatives.

Sean O’Hara

Director of Emerging Markets, BBC World News

After graduating from the University of Leeds in 1991 with BA (Hons) degree in German and Management Studies, Sean O’Hara embarked on a career in Media from print to online and finally to broadcast. Working first for VNU Business Publications, he later moved on to become Advertising Manager for the company.

In 1995, Sean moved on to EMAP Publishing as Advertising Manager. In 1996 Sean went to work with The Corporate Net, becoming European Business Development Director for Europe, the Middle East and Africa, and establishing the company’s London operations. In 1999 Sean became European Business Development Director for Beenz.com, a digital loyalty currency, where he wrote and executed the wireless internet strategy for the company. Sean then went on to become International Sales Director for IDG Global Solutions in 2002 where he managed and coordinated all the international sales for the company across Europe, the Middle East and Africa. Since 2005 Sean has headed BBC Worldwide’s Emerging Markets business across Europe, Africa and Latin America for the global news channel BBC World News and for bbc.com.

Robert Passikoff

Founder and President, BrandKeys Inc

Robert Passikoff, Brand Key’s founder and president, is a sought-after speaker and thought leader on engagement and loyalty. He has pioneered work in the area of loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement Index, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Indexâ, and the Women’s Wear Daily Fashion Brand Engagement Indexâ.

His first best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on predictive loyalty metrics, and his newest book The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace examines a predictive approach to Integrated Marketing ROI. In 2007 New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.”

Andrew Porter

Managing Director, Financial Services Forum

Andrew Porter is Managing Director of The Financial Services Forum. In this role he facilitates discussion on a host of financial services marketing agendas, and provides opportunities for senior executives to network at over 50 Forum seminars and conferences each year. Luckily he is supported by leading professionals from across the financial services  industry, who donate their ideas, expertise and time to help enhance financial services marketing effectiveness. An earlier career on the agency side of financial services marketing only partly qualifies him for these tasks.

Hamish Pringle

Director General, IPA

Since 2001, Hamish has been Director General of the IPA and represents agency interests on a number of key industry bodies including the Advertising Association, the Advertising Standards Boards of Finance, BARB, RAJAR, the EACA and the UKTI Creative Industries Marketing Strategy Advisory Board. He began his agency career at Ogilvy, Benson & Mather after graduating in PPE from Trinity College, Oxford in 1973. He then worked at McCormick Richards, Boase Massimi Pollitt, McCormick Intermarco-Farner/Publicis, Abbott Mead Vickers, Madell Wilmot Pringle, Leagas Delaney, CME KHBB, Saatchi & Saatchi and Brand Beliefs. He has written ‘Celebrity Sells’, coauthored, 'Brand Spirit', 'Brand Manners’ and ‘Brand Immortality’, and is currently co-authoring a book on media strategy. He is the inventor of the Diagonal Thinking concept which has resulted in the free online self-assessment at www.diagonalthinking.co.uk.

John A. Quelch

Lincoln Filene Professor of Business Administration, Havard Business School

John A. Quelch is the Lincoln Filene Professor of Business Administration at Harvard Business School where he teaches Marketing to senior executives on the School’s Advanced Management Program. Between 1998 and 2001 he was Dean of London Business School and, between 2001 and 2008, Senior Associate Dean at Harvard Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School. Professor Quelch was on sabbatical in Shanghai in 2009 as the La Caixa Visiting Professor of International Management and Chairman of the Academic Advisory Council at the China Europe International Business School (CEIBS). Professor Quelch is known for his teaching materials and innovations in pedagogy. In 1995, he developed the first HBS interactive CD-ROM exercise and in 1999, he developed and presented a series of twelve one hour programs on Marketing Management for the Public Broadcasting System. His research focus is on global marketing and branding in emerging as well as developed markets.

David Radford

Group Marketing Director, LV=

David is Group Marketing Director at LV=, the transformed mutual financial services group (formerly Liverpool Victoria). He was previously Marketing Communications Director for retail financial services at Barclays and UK Marketing Director at Labatt Brewing. David began his career in advertising with Ogilvy and Mather. David has a BSc (Econ) Hons from Cardiff Business School, a first class MA, is a Fellow of the Chartered Institute of Marketing (FCIM), a Freeman of both the City of London and the Worshipful Company of Marketors.

Sunita Rajan

SVP, BBC Advertising, Asia, BBC World News

Sunita's Asia-wide remit includes overseeing all advertising activity across BBC Worldwide' commercial businesses on multiple platforms. This includes television, online, mobile products such as World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile – under BBC Advertising, the newly launched the bespoke internal sales house for all wholly owned and operated BBC assets.

Prior to this role, Sunita was Vice President of Ad Sales, Asia for BBC Worldwide Channels. Sunita will continue to be based in Singapore.

Dr. Srinivas K. Reddy

Professor of Marketing, Singapore Management University

As well as being a Professor of Marketing at the Singapore Mananagement University, Dr. Srinivas K. Reddy is an Associate Dean, Lee Kong Chian School of Business and Director for the Centre of Marketing Excellence, Singapore Management University and he holds M.Phil and Ph.D. degrees in Business Administration from Columbia University.

Dr. Reddys main expertese is in new product development, marketing and competetive strategy with new brands and services. He has done multiple research studies which have been published in Journal of Marketing, Journal of Marketing Research, Management Science, Statistical Science, Neuroimage, Marketing Letters, Journal of the Academy of Marketing Science and Journal of Business Research.

He is highly recognised for teaching and has won various awards such as the IBM's SUR grant in 2006 to study corporate innovativeness and innovation conversion. He won an Award for Teaching Excellence in 1995 and was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005.

Sharon Rees

Group Director, TNS

 Sharon heads up the financial sector at TNS whose clients include the major banks, building societies, insurance companies, investment banks and key accountancy firms. Sharon's particular area of expertise is around business and commercial banking having led and managed a number of syndicated surveys carried out by the division, focused on this area.

With over 10 years of experience in research, Sharon has covered a number of areas including b2b and retail, across various disciplines; stakeholder management, brand and communications, product development and market understanding.   She presented a paper at the MRS conference on CRM and has published an article entitled ‘Consumer Insight and Market Research’ together with Merlin Stone as part of a broader publication. 

Sharon has a degree in Modern Languages and European Studies from the university of Bath.

Keith Reinhard

Chairman Emeritus, DDB Worldwide

Keith Reinhard is chairman of DDB Worldwide. DDB ranks among the largest global advertising agency networks in the world, with 206 offices in 96 countries.

In 1986, Keith created Omnicom, one of the world's largest advertising and marketing services holding companies. Concurrent with the creation of Omnicom, Keith accomplished the merger of Doyle Dane Bernbach and Needham Harper Worldwide, first known as DDB Needham Worldwide and now DDB Worldwide. Keith's vision as chairman-CEO was to create a new DDB capable of bringing to life the insights of DDB founder Bill Bernbach and applying them broadly to the modern world.

DDB's multinational clients include, among others, Anheuser-Busch, Clorox, Dell Computer Corporation, Johnson & Johnson, McDonald's, ExxonMobil, Royal Philips Electronics, and Volkswagen.

As a working creative man, Keith was best known for work on McDonald's, including "You Deserve a Break Today," which in 1999 was voted the No. 1 jingle of all time in Advertising Age's The Century of Advertising. Over the years, Keith has served on most of the major award juries. In 1984, he was a member of the Cannes jury and was elected by that jury as its first-ever American president. In 1999, Keith was jury president for the Cannes International Advertising Festival.

Dr. Markus Renner

Lecturer in Reputation Management, University of Applied Sciences, Lucerne

Markus Renner is lecturer in Reputation Management at the University of Applied Sciences, Lucerne. After his graduation in Political Science he started his career in 1996 as a PR consultant at Burson-Marsteller. In 1999, Markus became PR manager at Bayer's global headquarters in Leverkusen. In 2004, he was appointed by the pharmaceutical giant Novartis to Head of Corporate Brand & Reputation Management.

At the Novartis global headquarters in Basel, he was responsible for the development and implementation of the global company brand as well as to further strengthen its reputation among key stakeholders worldwide. Since 2008, Markus is Managing Partner of Branding-Institute CRM AG in Basel, consulting global corporations in the field of brand and reputation management and marketing.

Markus holds a Ph.D. in business psychology from the University of Basel, Switzerland. His new book “Generating Trust via Corporate Reputation” will be published with WVB-Verlag this year.

Ben Rhodes

Vice President of Marketing, Mastercard

I started my career in marketing over 13 years ago beginning in advertising agencies. Initially I worked in the studio as a proof reader and mac monkey, and after a brief fling in high-end retouching I moved into account management. I worked at a variety of integrated financial services agencies marketing everything from traded endowment plans, ISAs, life and general insurance to mortgages and off shore saving accounts, before moving to McCann Erickson to run the JP MorganFleming Asset Management business across Europe.

Whilst at McCann I broadened my experience into technology, FMCG and publishing; where I did stints as account director on Microsoft, AMD, Johnson & Johnson and Metro newspapers. I moved to MasterCard three years ago to lead the debit marketing and relaunched Maestro as The New Cash.

In 2007 my role at MasterCard expanded to Vice President of Marketing for all MasterCard branded products in the UK and Ireland.

I have a Bachelor of Arts degree from Bristol University.

Prof. Cees Van Riel

Professor in Corporate Communications, Rotterdam School of Management, Erasmus University

Prof.dr. Cees B.M. van Riel is professor in corporate communication at the Rotterdam School of Management of Erasmus University Rotterdam. He is Editor-in-Chief of the Corporate Reputation Review and Managing Director of the Reputation Institute. Van Riel has created the Reputation forum The Netherlands (RfN) a platform of the directors of corporate communication of the 20 largest Dutch companies.

Cees van Riel has published a large amount of articles including the Corporate Reputation Review as well as ten books including Principles of Corporate Communication (1996), Essentials of Corporate Communication (2006) and Fame & Fortune (2004).

Cees van Riel has been active as a consultant in the area of corporate branding, reputation management and employee alignment for more than two decades, working for companies like Rabobank, ING, Philips, TNT, AkzoNobel, FedEx, Petrobras, Vale, Coca Cola, Master Card, Baker & McKenzie, etc.).

Andy Rubin

Chief Executive Officer, Pentland plc

Andy Rubin, is CEO of Pentland Brands plc, a UK based private, family owned company started in the 1930’s with a single shoe shop. Andy is the third generation to lead the family business. He joined the Group in 1991, was appointed to the Main Board as Marketing Director in 1995 and appointed CEO in 1998. Pentland owns a number of well known sports, outdoor and fashion brands, including: Speedo, Berghaus, Brasher, Mitre, Ellesse, Red or Dead, One True Saxon and Boxfresh. Pentland is the global licensee for Lacoste and Ted Baker footwear and is licensee for Kickers in the UK. Pentland is also a shareholder in Hunter Boots and Gio Goi. Pentland sells its products in over 170 countries worldwide. Pentland is also the majority owner of JD Sports Fashion plc which operates over 500 sports and fashion stores in Europe under the “JD”, “Scotts”, “Bank”, “Size” and “Chausport” fascias.

Don Schultz

Chairman, Brand Finance Plc

Don E. Schultz is presently Professor of Integrated Marketing Communications at the Medill School of Journalism,Northwestern University. Don has consulted, lectured and held seminars on integrated marketing communication,marketing, advertising, sales promotion, and communication management at an international level.

In 1998, Don was named one of the ’80 Most Influential People’ in sales and marketing in the world by ‘Sales &Marketing Management Magazine’. Don works with Brand Finance Inc. as an Executive Director and has been withBrand Finance since 2000.

Prof. Don Schultz

Emeritus Professor of Integrated Marketing Communication, North Western University

Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communication, Northwestern University, Evanston, IL. He is also president of the global marketing consultancy Agora, Inc. also located in Evanston. Prior to his academic career, Dr. Schultz spent 15 years in media and advertising agency management, the last ten at Tracy-Locke Advertising and Public Relations, Dallas, Texas where he was a senior vice president and management supervisor on a number of national accounts. He resigned from Tracy-Locke to pursue a career in academia. Schultz lectures, conducts seminars and conferences and consults on five continents. His current research and teaching focuses on communication integration, branding and the financial measures of marketing and communication and internal marketing. He has or currently holds Visiting/Adjunct/Guest professorship appointments at several leading universities in the world.

Richard Seymour

Co-founder, Seymourpowell

Richard Seymour is co-founder of internationally renowned design and innovation company Seymourpowell. As one of Britain’s best-known and most accomplished designers, Richard Seymour has a career spanning more than 30 years and a huge range of creative disciplines. In this time he has become a global champion for design, picking up numerous awards along the way, including the D&AD President’s Award for Outstanding Contribution to Design. Initially trained as a graphic designer and illustrator, Richard moved through advertising and film production design before launching Seymourpowell with Dick Powell in 1984. Founded in 1984, Seymourpowell has produced some of the ‘milestone’ products of the last two decades.

Adam Shaw

Reporter and Presenter, BBC World News

Adam Shaw is well-known to BBC audiences as a reporter and presenter on both TV and radio. He’s the business presenter of The Today Programme, which is listened to by 7 million people every morning. He has appeared regularly on Panorama, Business Breakfast, and Working Lunch, interviewing most of the chief execs of the UK’s biggest companies. You’ll currently see him on The One Show, commenting on finance stories. Awards he has won include the Plain English Campaign for Broadcaster of the Year, Best Broadcast Journalist of the Year (Association of Investment Companies) and Personality of the Year (Proshare) for his work in reporting in the world of shares and investments. Adam regularly chairs confer- ences and seminars, writes for newspapers and has written and co-authored two books.

Amy Shea

, Brand Keys, Inc.

Amy Shea's unique background in brand communications encompasses both creative development and strategic research. Her work on the ARF/AAAA's Committee to Study Emotional Response in Advertising, as well as her published work with MTV Networks, established her as a key contributor to the growing body of knowledge on engagement. Prior to joining Brand Keys, she was VP and Research Director for Ameritest, where she worked on global research for some of the world's top advertisers. In 2003 her team's efforts were recognized with the David Ogilvy Excellence Award for its work with IBM, taking both the Grand Ogilvy and First in Category. Shea presents world-wide on a regular basis. Her new book (co-authored) The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace provides companies with a consumer-generated predictive approach to brand strategy, creative development and assessment, and engagement ROI.

Clare Sheikh

Group Brand Director, Vodafone Plc

At Vodafone, Clare Sheikh (formerly Salmon) is responsible for the group’s brand framework, creative strategy and brand identity and she reports to group chief commercial officer Morten Lundal.

Clare is a high-profile figure within the marketing community. She stepped down from her most recent role as group strategy, marketing and customer director at RSA in May after four years at the insurance giant. Previously, Sheikh held senior strategic and marketing roles with Prudential, Centrica, ITV and British Gas.

Antoine Sire

Head of Brand, Communication and Quality, BNP Paribas

Antoine Sire began his career in 1985 at the National Council of French Employers (CNPF), before joining DGM Conseil as a consultant, where he worked from 1987 to 1991. In 1992 he was appointed Deputy Director of Communication at the French Banking Association, then served as Director of Communication at French mutual bank federation Confédération Nationale du Crédit Mutuel from 1995 to 1997. He was named from October 1997, Head of Communication and Publicity at Banque Nationale de Paris, then within the BNP Paribas group Created from a merger of Banque Nationale de Paris (BNP) and Paribas in 2000. Since 2007, he exercises this function as Head of Brand Communication and Quality of the group.

Prof. Rajendra K Srivastava

Provost & Department President (Academic Affairs), Singapore Management University

Professor Srivastava was a visiting faculty at London Business School, Indian School of Business and Helsinki School of Economics, and serves on the faculty at the University of Texas at Austin, Emory University and Singapore Management University. His interests and outlook in integrating operations, finance and marketing reinforce a unique perspective on managing business processes and corporate performance. His work on the impact of market-based assets on shareholder value in the Journal of Marketing received both the 1998 Maynard and MSI/Paul Root Awards for the article judged to contribute most to the theory and practice of marketing respectively, and more recently, the Sheth Foundation Award for long-term contributions to the Marketing discipline. As a leading authority on the impact of marketing on business performance, he is frequently invited as a keynote speaker on topics such as marketing metrics, value of market-based intangible assets (brands, channels) and management of growth and risk.

Dr. Chris Story

Reader in Marketing, Cass Business School

Dr. Chris Storey is a Reader in Marketing at Cass Business School, City University London. He previously held positions at Kings College, London and Manchester Business School. Prior to an academic career he had a successful marketing career within the financial services sector. He has published numerous articles in leading Journals including the Journal of Product Innovation Management, Journal of Business Research, European Journal of Marketing, and Long Range Planning. His main area of interest is innovation as a source of competitive advantage within service industries.  

Manfred Stuettgen

Managing Director and Head of Branding, Credit Suisse

Manfred Stuettgen is a Managing Director and Head of Branding for Credit Suisse globally, based in Zurich. Branding includes brand strategy and research, corporate advertising and product advertising of all divisions worldwide, corporate sponsorship, corporate design and corporate web development. In addition, Mr Stuettgen has responsibility for aligning regional marketing activities in Switzerland, EMEA, Americas and Asia-Pacific with global branding activities.

Mr. Stuettgen joined Credit Suisse in 2006 from UBS where he was a Brand Strategy Director implementing their global single brand. Prior to that, he was a strategy consultant with McKinsey & Company where he advised major global banks and asset management firms on strategy, organization, post merger management, and marketing/sales. Mr. Stuettgen began his career as a Financial Advisor with Deutsche Bank in 1988. Mr. Stuettgen holds a Master and Ph.D. in economics from the University of St. Gallen, Switzerland. The 2nd edition of his book on “Managing Corporate Complexity” has been published with Haupt-Verlag in 2003.

Christy Stweart-Smith

Head of Marketing and Communication Strategy, AVIVA

Over the last 18 years, Christy has held a variety of planning and account management roles at Hill & Knowlton, Young & Rubicam, J. Walter Thompson and Abbott Mead Vickers BBDO. He became involved in the Norwich Union to Aviva re-brand, as an independent consultant, in mid-2007,  working on the initial feasibility, bench-marking, positioning options and global research.

He joined Aviva full-time in January 2010 and his current role focusses on establishing Marketing & Communication as a consistent discipline across the new Aviva world, directing strategic marketing & communications and reporting on effectiveness and efficiency.

Rory Sutherland

President of IPA & Vice-Chairman, Ogilvy Group UK

Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping. By an amazing stroke of luck Rory first used the Internet in 1987. Hence he had the advantage in 1994 of knowing what it was and what it might do a few years ahead of many colleagues. Most people would have combined this knowledge of marketing and technology to make a fortune; not Rory.

Dr. Paul Temporal

Director, Brand Finance Plc

Dr Temporal has over 20 years of experience in brand strategy, marketing consulting and training. He has extensive experience in Asia and his clients include Singapore Telecom, Coca-Cola, Microsoft, Intel,Times Publishing Group and many others.

Internationally, Dr. Temporal has been a consultant to the public sector in the form of the GCC, World Bank, European Community, and several European, African and Asian Governments. He has been involved in helping several governments with branding issues, including Malaysia, Singapore, New Zealand and the UK.

In the academic world Paul has held key positions and has taught at universities in Hong Kong, Singapore, and the U.K. He is an Advisor and Visiting Professor in Marketing at Shanghai Jiao Tong University, and an Associate Fellow at Said Business School, University of Oxford. Dr Temporal has authored 16 best-selling books.

Dr. Paul Temporal

, Oxford Saïd Business School

Dr. Temporal marka stratejisi, pazarlama danışmanlığı ve eğitimi konusunda 20 yılı aşkın birdeneyime sahiptir. Özellikle Asya ülkelerini içeren deneyimine ilaveten Singapore Telecom,Coca-Cola, Microsoft, Intel,Times Publishing Group ve diğer birçok kuruluşa hizmetvermektedir. Saïd Business School’da MBA/EMBA ve Yönetici Eğitimi programlarındaders vermektedir. Paul Temporal bugüne kadar APEC, ASEAN, OIC, UNCTAD, GCC, EU,Dünya Bankası gibi organizasyonların yanı sıra BAE, Kanada, Çin, Dubai, Malezya, YeniZelanda, Singapur ve Birleşik Krallık hükümetlerine danışmanlık yapmıştır. Marka stratejisive yönetimi konusunda yazılmış ondan fazla kitabı bulunmaktadır.

Anthony Thompson

Chairman, Metro Bank Ltd

Anthony Thomson is Chairman of Metro Bank, he is also the Chairman of the Financial Services Forum and a Non Executive Director of Teamspirit. He co-founded Metro Bank with Vernon W. Hill II.

Anthony founded the Financial Services Forum in July 2000. It is an independent member-based community for over 300 senior executives with an interest in financial services marketing. It exists to help members improve their marketing effectiveness on the basis that good marketing is good for the consumer.

He has spent the past 27 years in financial services. In 1987, Anthony co-founded City Financial Marketing, and - as Group CEO - led it to become the largest specialist FS communications group in Europe. In 1997 he sold the group to Publicis before founding the Financial Services Forum.

Frazer Thompson

Chief Executive Officer, Chapel Down Wines

Frazer graduated in 1981 and joined Media Audits Ltd. For 2 years before moving to Express Newspapers. He started his marketing career with a 2 year spell at Denby Coloroll, before joining Whitbread Inns as Operational Standards Manager for their Inns division, responsible for 650 managed pubs in the North of England. He led the team that created the famous Boddingtons advertising campaign and the draughtflow widget before moving onto the lager portfolio of Heineken and Stella Artois. He later moved into business development and strategy as Strategy Director of the Whitbread Beer Co reporting directly to Managing Director. He accepted the position of Managing Director of English Wines in November 2001. Since then he has been one of the driving forces that has raised the profile of English wine to such an extent that demand now vastly exceeds supply and trebled value sales.

Geoff Towers

Managing Director Platforms & Distributions, Legal & General

Geoff Towers was told by his first manager to learn the investment industry before offering advice. Consequently he has worked as a salesman, a trader and a fund manager, before becoming Citibank Asset Management’s operations head, running Barclays International Funds Group, and moving on to be CEO of Standard Life's wrap and platform business. He is now MD, Platforms and Distribution for Legal & General.

Geoff’s great interest is understanding and closing the gap between what our customers want and what the industry can provide. So despite experience from five continents, he is still learning - although that doesn’t stop him offering advice.

María Sánchez del Corral Usaola

Head of Marketing and Branding, Grupo Santander

María Sánchez del Corral Usaola is the Head of Corporate Marketing and Branding of Grupo Santander. María Sánchez del Corral has been the Head of advertising and Corporate Identity since 2001. She is responsible for defining, spreading and overseeing the identity and image of Grupo Santander.

Formerly, she belonged to McCann Relationship Marketing (until 1995) and to CP Comunicación Proximity – Grupo Contrapunto – BBDO (until 2001). She has extensive experience developing and advising communication strategies.

Daniel Vennard

Corporate Affairs And Sustainability Director, Mars Drinks

Daniel Vennard is the Global Director for Sustainability at Mars Drinks and a member of the Mars Inc. Sustainability Leadership team. Since joining Mars Drinks in 2007 Daniel has built a sustainability program, focused around brand innovation, that has created profitable growth and industry leadership credentials for the company.

Prior to joining Mars Daniel worked at Procter & Gamble (P&G) where he worked as Global Corporate Sustainability Manager, responsible for integrating sustainability into P&G’s brands and retail teams. While at P&G he was involved in high profile sustainability campaigns such as Ariel Cool Clean, PUR Purifier of Water and the multi brand programme Future Friendly. In addition he led extensive research and development into how P&G’s brands can create profitable growth through new sustainable innovations. He has worked with board level management in P&G and Mars, senior level management at Wal-Mart, Tesco and the Co-op, and has spoken at high profile events such as The Skoll World Forum at the University of Oxford.

Daniel’s strong personal commitment to environmental causes was fostered early in his career when he worked in the rainforests of Vietnam and Cameroon, seeing first-hand the need to conserve and protect their resources. 

Jane Wiley

Head of Brand, AXA

Jane has held senior Marketing roles across the Insurance sector – unleashing value in the respective brands within these organisations. Most recently as Brand Strategy Director at Legal & General she initiated and led a brand transformation program aligned with culture change. She has had similar roles at Autoglass, AXA and AXA PPPhealthcare – putting Autoglass on the consumer’s radar and keeping the PPP beside the AXA.

Prior to entering the complex world of annuities, pensions and claims ratios, Jane cut her marketing teeth at 2 FMCG giants – Colgate Palmolive, part of a Pan European team relaunching Palmolive and became a coffee expert with General Foods ( now Kraft). She enjoys long distance triathlons– the longer they are the more ‘slower’  is encouraged -  once they are completed.  

Charles Wright

Managing Director, Wolff Olins

Charles is a member of the leadership team of Wolff Olins. He heads the Dubai office with responsibility for growing our business the Middle East and India. He has led many of our biggest engagements both internationally and in this region. Before joining Wolff Olins in 1987, Charles worked for Pepsi and as a management consultant. He is a chartered accountant and a graduate of Oxford University.

Henri Giscard d’Estaing

CEO, Club Med

Prior to his appointment as Chairman & CEO of Club Méditerranée, Henri Giscard d’Estaing served as Chairman of the Board of Directors of the company (2002-2005), General Manager (2001-2002) and Chairman of Jet tours.  Beforehand, as from 1997, he was entrusted with the positions of Vice President in charge of Finance, Development and International relations.

In the Danone group, which he joined in 1987, he was successively Development Manager (in particular, he carried out the acquisition of the American group Nabisco’s European subsidiaries in 1989), CEO of the British subsidiary HP Food Lea and Perrins and CEO of Evian-Badoit and, lastly, Director of the Mineral waters division.

He began his career at the Cofremca, from 1982 to 1987, were he was a Partner specialized in the study of food consumption changes and their consequences in terms of marketing and strategy.

Henri Giscard d’Estaing was born in 1956.  He is a graduate of the Paris Institute of Political Studies and has a masters degree in economic sciences.

M. İlgüner

Managing Director, Brand Finance Turkey

Muhterem has an MBA in Economics and Business Administration. He has vast experience in advertising and marketing communications and founded Brand Finance Turkey in October 2006. He also holds a senior management position at Turkish branding consultancy ‘Brand Assist’.

Muhterem is author of “The Golden Rules of Branding in Turkey” (written in Turkish) and frequently presents on brand related issues at universities and corporate events.

Muhterem İlgüner

Türkiye Direktörü, Brand Finance

20 yılı aşkın bir süre reklam ve pazarlama iletişimi ile uğraştı. Ülkenin önde gelen markadanışmanlarından olup, son 11 yıl içerisinde bir çok markanın stratejik yol haritasınıhazırlamıştır. 2006 yılında Brand Finance-Türkiye’yi kurmuştur. Geçen süre içerisindeise onlarca markanın değerlendirme çalışmasına katılmıştır. 2006 yılından beri Capitaldergisi ile birlikte yürütülen “Türkiye’nin En Değerli Markaları” çalışmasını yönetmektedir.“Türkiye’de Marka Yaratma ve Yaşatmanın Altın Kuralları” ile “Marka Şehir” kitaplarınınyazarıdır.