Wednesday 14th October 2009 ¦ The London Stock Exchange
'Understanding the value of sustainability'
Since 2004, the Brand Finance Forum has been an event at which leading edge thinkers in the area of brand strategy, brand building and brand valuation come together to share their experiences and to better understand the process by which valuable brands are created.
Businesses need to address the economic, social and environmental challenges holistically. Economic growth is only sustainable if business activities are integrated with social and environmental priorities.
This year the focus of the forum was‘Understanding the Value of Sustainability.’ The forum provided insights into how some of the world’s leading brands are tackling the three pillars of sustainability (environmental, social and economic). In addition, high profile NGOs shared their objectives for embedding the importance of sustainability in long term business strategy.
Attendees of the Brand Finance Forum 2009 heard from:
- Companies who have led the way in sustainable business practice
- Companies who have made sustainability a point of marketing differentiation
- Leading NGOs who will share their objectives for embedding the importance of sustainability in long term business strategy
Speakers included:
- Neil Golightly, VP Downstream Communications, Shell plc
- Dr Kenny Tang, CFA, CEO, Oxbridge Climate Capital Limited
- Mark Billingham, Head of Innovation, British Gas
- Paul Kelly, External Affairs and Corporate Affairs Director, ASDA
- Daniel Vennard, Corporate Affairs and Sustainability Director, Mars Drinks
- Gavin Laws, Head of Corporate Affairs, Standard Chartered Bank
- Ian Louden, Head of Brand, Arcelor Mittal
- Melissa Carrington, Director, PwC
- Rupert Howes, CEO, Marine Stewardship Council
- Simon Edwards, Global Communications Director, Marine Stewardship Council
- Charles Thwaites, Executive Director, Forest Stewardship Council UK Working Group
- Cécile Churet, Senior Equity Analyst, SAM Indexes (Dow Jones Sustainability Index)
- Tania Beckett, Presenter, World Business Report, BBC World News
- Peter Fisk, Founder and Partner Brand Genius and Author of ‘People, Planet, Profit’
The Brand Finance Forum 2009 Agenda & Speaker Profiles:
We were delighted to have BBC World News as our International Media Partner, along with VI360 as our Forum Partner and the IAA as our Lunch Partner at the Forum. We would like to take this opportunity to thank you all for your support in making the Brand Finance Forum a huge success.
Photo Gallery: BrandFinance Forum - 14 October 2009
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