BrandFinance® South Africa Forum 2012
Thursday 24 May 2012, 08:00 - 12:00
Event overview
Brand Finance and Brand Africa present:
'South African Agenda: Building Global South African Brands'
Jay Naidoo (Chairman: Global Alliance for Improved Nutrition):
"China has an agenda in Africa. India has an agenda in Africa. The US and EU have an agenda in Africa. We are naïve to think that the people that come into our countries, even the ones who are here to help us, have no agenda. Everyone has an agenda. What is Africa’s agenda?"
Brand Finance South Africa Forum Agenda 2012
Who should attend?
Executives and senior representatives of corporate brands.
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Programme
|
08:00 - 09:00 |
Delegate registration & canapés |
|
|
09:00 - 09:15 |
Welcome address |
Miller Matola CEO Brand South Africa |
|
09:15 - 09:30 |
Welcome address |
David Haigh CEO Brand Finance plc |
|
09:30 - 09:50 |
150 years of moving South Africa and Africa forward |
Jenny Pheiffer Head: Brand and Sponsorships Standard Bank |
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09:50 - 10:10 |
MTN: More than just a network |
Jennifer Roberti Executive: Group Marketing MTN |
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10:10 - 10:30 |
Best practices in IP Management from a legal perspective |
Darren Olivier Partner Adams & Adams |
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10:30 - 10:45 |
Coffee break |
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| 10:45 - 11:30 |
Results & Awards Presentation Brand Finance Top 50 Most Valuable South African Brands |
Ollie Schmitz Managing Director Brand Finance South Africa |
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11:30 - 12:00 |
Roundtable Discussion |
Facilitator: Thebe Ikalafeng CEO Brand Africa |
Speakers
David Haigh
Chief Executive, Brand Finance plc
David is the CEO and founder of Brand Finance plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) is due to be published in early 2010.
David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
Thebe Ikalafeng
CEO and Founder, Brand Leadership Group
Thebe Ikalafeng is arguably one of Africa's foremost brand authorities. He has been recognised as one of the Top 10 Thinkers in Marketing in an Ipsos survey among business decision makers in Southern Africa.
He is founder of the award winning Brand Leadership Group® and Brand Leadership Academy®, and the seminal Brand Africa™ and Public Sector Excellence™ initiatives.
A global African, he has been recognised with the award Asia Brand Congress "Global Brand Leadership" award and the Marquette University/American Marketing Association "Award for Marketing Excellence."
Miller Matola
CEO, Brand South Africa
Miller M. Matola has been Chief Executive Officer at Brand South Africa (formerly International Marketing Council) since April 2010. Before that, he served as CEO at the International Convention Centre in Durban, where he was a recipient of the Leading Managers Award in 2009, and at Tourism KZN. Miller also served as Portfolio Manager: Americas and United Kingdom for SA Tourism.
He holds MA and MBA degrees and has completed the Wits Business School management advancement programme. He is a member of the Institute of Directors.
Darren Olivier
Partner, Adams and Adams
Darren Olivier is a partner at Adams & Adams with over 17 years experience in brand protection and enforcement matters gained at leading UK and RSA law firms, and in-house. He trained in RSA and became a partner at London city firm Field Fisher Waterhouse whose IP group was rated the UK's leading brand protection team at the time. During his ten year stay in the UK he was also IP Counsel at Dunlop Slazenger Limited responsible for their worldwide IP and licensing portfolio.
He sits on Oxford University's editorial board for their Journal of Intellectual Property Law & Practice, and founded and writes for the Afro-IP and IP Finance weblogs.
Darren is ranked in Chambers and Legal 500's guide to the World's Leading Lawters, managing Intellectual Property's Survey of the world leading IP practitioners and World Trademark Review's guide to the world's leading trademark lawyers.
Jenny Pheiffer
Head: Brand and Sponsorships, Standard Bank
Jenny Pheiffer started her career in advertising as an Account Director, working on local and global brands like Tastic, Mercedes Benz, SAB Hansa Pilsener, SAA Voyager.
Jenny joined Standard Bank in 2000 to work on the core project team that drove the implementation of what was to become one of South Africa's best known pay off lines "Simpler. Better. Faster.".
Following significant growth in the Standard Bank Group business strategy, Jenny played a key role in driving the shift of the brand to a monobrand strategy, and the subsequent global role out of a new brand positioning and pay off line in 2006.
In 2009, again aligning to a tighter global business strategy, Jenny was appointed as Director: Brand for the home market of South Africa. Jenny and her team worked closely with the global marketing team to drive and implement the latest evolution of the brand positioning, reflecting the focus on Africa, and embodied in the pay-off line 'Moving Forward' across the South African business.
Following the global economic crisis, and a restructuring of the business in 2010, Jenny moved back into a groupwide role, and currently heads up a brand and sponsorship team, with accountability for the brand strategy, sponsorship strategy and implementation, as well as the core marketing tools of events, advertising and media.
Jennifer Roberti
Executive: Group Marketing, MTN
Jennifer has been Executive for Group Marketing for MTN for over 5 years and has been in the MTN family for over 7 years, previously holding the role of GM for Global Brands and Sponsorship. At MTN Jennifer works with agencies across markets in the Middle East and Africa.
Previously to MTN Jennifer worked in New York for 11 years with Young & Rubicam. She holds a B>A> from The University of Chicago.
Oliver Schmitz
Managing Director, Brand Finance South Africa
Oliver is MD of BF South Africa having recently opened offices in Durban and Cape Town. Prior to setting up the South African office, Oliver was based in the UK head office for 8 years, two years as Managing Director.
Ollie qualified with a honours in Computer Science from University of Natal. He first worked for a number of educational & publishing institutes before joining the Brand Finance team.
Oliver’s experience includes advising strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
Sponsors
Brand Africa
Forum Partner
Brand Africa is in independent pan-African intergenerational initiative to inspire and unlock sustainable growth, reputation and competitive standing.
Brand Africa is a brand-driven approach which recognises that in the 21st century, brands are an asset and a key driver of value for nations and their various public and private institutions. Properly managed and leveraged, an insights and brand-driven approach can inspire a sustainable socio-economic growth for Africa’s individual sovereign states and collective African brand.
Brand Africa is a proactive, independent, non-profit, non-political and non-partisan pan-African initiative for Africa by Africa.
Brand South Africa
Forum Partner
The primary objective of Brand South Africa is to develop and implement a pro-active marketing and communication strategy for South Africa, and to promote South Africa.
Brand South Africa’s role is to create a positive, unified image of South Africa; one that builds pride, promotes investment and tourism, and helps new enterprises and job creation.
The organisation operates on four key platforms: raising awareness internationally of all that South Africa has to offer investors; operating missions abroad promoting investment and export industries; mobilising influential South Africans as well as members of the media abroad; and boosting local prid e and patriotism through various campaigns.
When
Thursday 24 May 2012, 08:00 - 12:00
Where
Summer House
The Summer Place
69 Melville Road
Johannesburg 2196
South Africa
Downloads
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Brand Finance South Africa Forum Agenda 2012
-
Brand Finance® Nation Brands 100
-
Brand Finance® Global 500 2012
