BrandFinance® Singapore Forum 2012
Monday 13 February 2012, 18:30 - 23:00
Event overview
Part of the BrandFinance® Global Banking Forums 2012
London - Dubai - Singapore - New York
Theme: Bank Brands: What really matters; Country of origin, product innovation or customer service?
As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.
Whilst some banks have floundered others have flourished. Should institutions take heed of the actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?
The Brand Finance Banking Forum will address the emerging financial services companies analysing the impact on an industry in crisis. We will hear views and perspective from banks executives regarding issues around the impact of Country of Origin, Product innovation and Customer service on the brand and marketing strategy. Through a panel session, we will discuss how bank brands can differentiate themselves to succeed.
Brand Finance Banking Forum Singapore Agenda 2012
Who should attend?
CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.
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Programme
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18:30 - 19:15 |
Arrival of guests and champagne reception |
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19:15 - 19:30 |
Welcome and introduction The changing landscape for Bank brands in 2012 |
Brian Caplen Editor The Banker |
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19:30 - 19:40 |
Welcome and introduction |
Sunita Rajan SVP, BBC Advertising, Asia BBC World News |
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19:40 - 20:00 |
Results of the Brand Finance Banking 500 League Table 2012 |
David Haigh Chief Executive Brand Finance Plc |
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20:00 - 20:30 |
Dinner: Starter |
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20:30 - 21:15 |
Dinner: Main course |
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21:15 - 22:00 |
Open debate: (Audience to join) As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market. Whilst some banks have floundered others have flourished. Should institutions take heed of their actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?
Debate topic: How can Banks differentiate themselves to succeed? |
Chaired by: Sharanjit Leyl Business News Presenter BBC Word News Singapore
Perspectives from: Brian Caplen Bank of Singapore DBS Société Générale Standard Chartered |
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22:00 - 22:30 |
Conclusion from hosts |
Sunita Rajan SVP, BBC Advertising, Asia BBC World News
Brian Caplen Editor The Banker
David Haigh Chief Executive Brand Finance Plc |
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22:30 - 23:00 |
Dinner: Dessert |
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Speakers
Brian Caplen
Editor, The Banker
Brian Caplen has been editor of The Banker since 2003. He joined the Financial Times Group from Euromoney in 2000 where he had been executive editor of Euromoney magazine for five years. He also worked as a business editor and journalist in Hong Kong and the Middle East for 10 years. He has travelled extensively and done numerous high level interviews with prime ministers, finance ministers, central bank governors and senior executives. He has a first class honours degree In Development Studies from the University of East Anglia.
Samir Dixit
Managing Director, Brand Finance Singapore
Samir is currently working at Brand Finance Singapore as a Managing Director. In this role Samir drives the business verticals including analytics, brand strategy, brand valuation, franchise strategy, brand scorecards etc across client segments and B2B environment. He has previously worked in various senior strategy roles including a Strategic Global Brand Marketing & Communications at Standard Charterd Bank in Singapore.
As a subject matter expert in brand management and an external speaker at global forums, Samir has contributed to thought leadership articles and have been featured in several regional and local publications. Samir is also a visiting faculty member and a guest lecturer for the executive MBA course at presitgeous MBA institutes.
David Haigh
Chief Executive, Brand Finance plc
David is the CEO and founder of Brand Finance plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) is due to be published in early 2010.
David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
Sharanjit Leyl
Business News Presenter, BBC World News Singapore
Sharanjit Leyl is a Singaporean Producer/Presenter, with BBC World News. She regularly anchors Asia Business Report and Newsday from the BBC’s Singapore studio. She is also a reporter and producer on the shows along with World Business Report. She has filed reports for radio on the BBC World Service business programmes as well as its arts and culture programme The Strand, and written for BBC news online.
Sharanjit began her broadcasting career at the Canadian Broadcasting Corporation in 1997. While there she reported for the award-winning show, “The Pacific Rim Report”. In 1999 Sharanjit moved to Singapore where she had a similar role at the financial news service provider Bridge Information Systems. She joined Bloomberg Television in March 2000 and moved to its headquarters in Tokyo. There she presented its main three-hour newscast, “On The Money Asia”, reporting on breaking financial stories as well as major news events such as the US-led invasion of Iraq in March 2003. Sharanjit played an integral role in editing and influencing the content of Bloomberg’s Asian programming.
Sunita Rajan
SVP, BBC Advertising, Asia, BBC World News
Sunita's Asia-wide remit includes overseeing all advertising activity across BBC Worldwide' commercial businesses on multiple platforms. This includes television, online, mobile products such as World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile – under BBC Advertising, the newly launched the bespoke internal sales house for all wholly owned and operated BBC assets.
Prior to this role, Sunita was Vice President of Ad Sales, Asia for BBC Worldwide Channels. Sunita will continue to be based in Singapore.
Delegates
Up to 120 CEOs, CMOs, CFOs and Senior Managers.
Sponsors
The Banker
Publishing Partner
The Banker is the world’s premier banking and finance magazine. Read in 150 countries around the world, The Banker is the key source of data and analysis for the industry. Its unique database of more than 4000 banks maps their financial strength and soundness via Tier 1 capital, their profitability, and their performance versus their peers. The Banker has been providing global financial intelligence since 1926 and has built a reputation for objective and incisive reporting on major events. The Banker’s senior editors travel the world to interview senior bankers and world leaders, giving the magazine a unique insight on global trends.
BBC World News (International Media Sponsor)
BBC World News, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC’s commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and reaches 296.2 million households and 1.8 million hotel rooms. The channel’s content is also available on 87 cruise ships, 40 airlines, 39 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbcworldnews.com.
Video
- Mary Ellen Field is interviewed on the BBC about the Leveson Inquiry
- Dave Chattaway on BBC Radio 5 Live discussion on Manchester United's Brand
- David Haigh on Blackberry
- Mary Ellen Field on BBC news talking about Steve Jobs 25/08/11
- Anil Goel Indian Hotels Company
- Mr Malay Mukherjee, CEO Essar Steel
- Harrods Brand - David Haigh talks at Sky News
- Raj Bharti
- The Value of Advertising - John A. Quelch part 2
- The Value of Advertising - John A. Quelch part 1
- The Value of Advertising - John A. Quelch part 5
- The Value of Advertising - John A. Quelch part 4
- The Value of Advertising - John A. Quelch part 3
- Unni Krishnan, Brand Finance India MD, speaking on BBC World Service
- Part 3 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Part 2 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Part 1 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Mary-Ellen Field from Brand Finance discussing Tiger Woods' brand value on BBC World News
- David Haigh Toyota interview on BBC World News 050210
- Tim Heberden (MD Brand Finance Australia) interview
When
Monday 13 February 2012, 18:30 - 23:00
Where
The Straits
The Fullerton Hotel
1 Fullerton Square
Singapore
049178
Downloads
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Brand Finance Banking Forum Singapore Agenda 2012
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Brand Finance® Banking 500 2012
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Brand Finance Journal Issue 1

