Nancy Armand is Senior Vice President and Head of Customer Marketing for the for the Retail Banking and Wealth Management Business at HSBC -- North America., a subsidiary of HSBC Holdings plc (NYSE:HBC), one of the world’s largest banking and financial services organizations. In this role, Nancy is responsible for overseeing the development and execution of the marketing strategy for the Retail customer segment.

Prior to this position, Nancy was the Senior Vice President and Head of Customer Propositions and Wealth marketing for HSBC in the U.S. She joined HSBC in late 2006.

Before joining HSBC, Nancy was Vice President of Marketing and Brand at Dun & Bradstreet, a $1.3bn business-to-business information services company. Her role there included leading the development of global strategies to improve customer spend by building, protecting and extending the Dun & Bradstreet brand. She also helped ensure consistent brand messaging as well as developing tools/processes and training to effectively demonstrate the value of D&B risk management solutions, both qualitatively and quantitatively. 

Throughout Nancy’s career, Nancy has held various marketing positions in both strategy and product development at MasterCard, American Express, and AT&T.

Nancy has also serves on the board of ‘International Bridges to Justice’, an independent, non-profit and non-governmental organization founded in 2000 that strives to protect due process and achieve fair trials for the accused throughout the world.

Brian Caplen has been editor of The Banker since 2003. He joined the Financial Times Group from Euromoney in 2000 where he had been executive editor of Euromoney magazine for five years. He also worked as a business editor and journalist in Hong Kong and the Middle East for 10 years. He has travelled extensively and done numerous high level interviews with prime ministers, finance ministers, central bank governors and senior executives. He has a first class honours degree In Development Studies from the University of East Anglia.

Michelle Fleury covers business and economic news for the BBC in New York. She regularly reports live from the NYSE and the Nasdaq Marketsite and has covered some of the biggest financial stories of the last decade, including the collapse of Lehman Brothers, the Enron scandal and the failure of Barings bank. 

Michelle occasionally fills the anchor chair for the BBC World News America bulletin. Since joining the corporation she has produced reports from the UK, France, Saudi Arabia, Venezuela and Mexico.

Dr. Charles Fombrun is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University's Stern School of Business where he was on the faculty from 1984 to 2004. He was also Professor of Management at The Wharton School, University of Pennsylvania from 1979 to 1984. Charles is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by Harvard Business School Press in 1996. Dr. Fombrun has published hundreds of articles in leading management journals, and is the creator of reputation management systems used by many companies around the world. 

Claire Mai Fulda began her professional career at BNP Paribas as an banker specializing in international trade finance. Subsquently, she joined the Brand, Communication and Quality Department where she was last Head of Advertising, Sponsoring, Brand Identity and Events. She is currently Head of Prospective and Brand Innovations. As part of her current responsibilities, she is also in charge of brand integration for acquisitions made by the Group where she has many years of experience (Ukrsibbank, BNL, Fortis, BGL, Bank of the West, TEB).

David is the CEO and founder of Brand Finance plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) is due to be published in early 2010.

David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

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