BrandFinance® Australia Forum 2011
Wednesday 10 August 2011, 08:30 - 14:00
Event overview
Digital media has exploded the connection points that influence brand equity, and fundamentally altered the balance of communications power. Brand communications are now a two way street – and brand value can travel up or down with alarming speed. The opinion sharing that can boost brand equity, can just as easily damage brands and corporate reputation. Because of its magnifying effect, digital technology forces marketers to act with greater speed, greater insight, greater creativity and greater honesty.
The Brand Finance Forum will explore each of these imperatives, together with the value implications of success and failure.
Related reports from BrandFinance®
Brand Finance® Global 500 2011
The Brand Finance® Global 500 is the ranking of the most valuable global brands in 2011.
This annual report pits the best global brands against one another in the most definative list of brand... Read more
Programme
Digital Media: Building or Eroding Brand Value
| 8.00 am | Arrival and Registration | |
| 8.20 am | Opening Remarks: A Brand Value Framework |
|
| 8.30 am |  |
Helen Souness, Marketing Director, SEEK Digital’s Role in Building a Powerful Brand |
| 9.10 am | |
Eddie Chau, Founder and Chief Executive, Brandtology Tracking Sentiment and Extracting Insights |
| 9.50 am | |
Peter Wilson, General Manager and Head of Strategy, Cato Purnell New Media, New World - How Design can Connect Brands to Communities |
| 10.30 am | |
Morning Tea |
| 10.50 am | |
Matthew Melhuish, Chairman of bmf; Head of Australian Agencies, Photon Everything Changes and Nothing Changes |
| 11.30 am | |
Mark Textor, Managing Director, Crosby Textor Reading and Responding to Changes in Public Opinion |
| 12.10 pm | |
Short Break |
| 12.30 pm | Panel Discussion Mark Gilmour, Brand Director, Virgin Management, Asia-Pacific Fi Bendall, Managing Director, Bendalls Group Prashant Hari, Technical Services Innovation Specialist, Colmar Brunton |
|
| 1.15 pm | |
Closing Remarks: Brand Value Implications |
| 1.20 pm | |
Lunch (optional) |
Sponsors
Australian Marketing Institute
Forum Partner
The Australian Marketing Institute is the professional association for marketers.
We offer a wide range of benefits to members, including professional recognition through our Certified Practising Marketer program, an extensive professional development, event and networking program, and access to preferential rates and discounts that support members’ careers and commercial needs.
Video
- Mary Ellen Field is interviewed on the BBC about the Leveson Inquiry
- Dave Chattaway on BBC Radio 5 Live discussion on Manchester United's Brand
- David Haigh on Blackberry
- Mary Ellen Field on BBC news talking about Steve Jobs 25/08/11
- Anil Goel Indian Hotels Company
- Mr Malay Mukherjee, CEO Essar Steel
- Harrods Brand - David Haigh talks at Sky News
- Raj Bharti
- The Value of Advertising - John A. Quelch part 2
- The Value of Advertising - John A. Quelch part 1
- The Value of Advertising - John A. Quelch part 5
- The Value of Advertising - John A. Quelch part 4
- The Value of Advertising - John A. Quelch part 3
- Unni Krishnan, Brand Finance India MD, speaking on BBC World Service
- Part 3 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Part 2 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Part 1 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Mary-Ellen Field from Brand Finance discussing Tiger Woods' brand value on BBC World News
- David Haigh Toyota interview on BBC World News 050210
- Tim Heberden (MD Brand Finance Australia) interview
When
Wednesday 10 August 2011, 08:30 - 14:00
Where
Sydney Harbour Marriott, 30 Pitt Street, Sydney NSW 2000
Downloads
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Download Registration Form
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Download Brochure
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Brand Finance® Banking 500 2011
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Brand Finance® Global 500 2011
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Brand valuation: what it means and why it matters
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Connecting Brand Value, 'Brand Equity' and Brand Economics
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Brands and tax planning
