BrandFinance® Arts Forum 2009
Friday 12 June 2009, 08:30 - 18:00
Event overview
UNDERSTANDING THE VALUE OF ART
The value of art
Are ‘good art’ and ‘valuable art’ one and the same? Who are the decision makers? Can art be too expensive or does the adage, ‘It's worth as much as someone is prepared to pay for it’ still hold true?
The psychology of buying art
The motives for entering into the market: the individual - personal pleasure or the display of wealth and success. Why buy for an office, hospital, private or public collection? What is the impact of individual arbiters of taste who create value?
The changing dynamics of the art market
The historical context of commissioning and buying art – from the patronage of the Medicis to the Saatchi’s of today. There is a proliferation of art fairs, biennials and galleries worldwide creating more activity in the art market. Is buying art still a pastime of the elite or is it becoming more democratic? What are the perceived centres of artistic excellence today?
What does the future hold for art prices?
With galleries struggling and recent problems at major auction houses, does the future of art transactions lie with these traditional models? Do past fluctuations in art prices hold any lessons for the future?
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Brand Finance® Global Intangible Tracker 2007
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Programme
Programme information is currently not available.
Speakers
David Haigh
Chief Executive, Brand Finance plc
David is the CEO and founder of Brand Finance plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) is due to be published in early 2010.
David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
Video
- Mary Ellen Field is interviewed on the BBC about the Leveson Inquiry
- Dave Chattaway on BBC Radio 5 Live discussion on Manchester United's Brand
- David Haigh on Blackberry
- Mary Ellen Field on BBC news talking about Steve Jobs 25/08/11
- Anil Goel Indian Hotels Company
- Mr Malay Mukherjee, CEO Essar Steel
- Harrods Brand - David Haigh talks at Sky News
- Raj Bharti
- The Value of Advertising - John A. Quelch part 2
- The Value of Advertising - John A. Quelch part 1
- The Value of Advertising - John A. Quelch part 5
- The Value of Advertising - John A. Quelch part 4
- The Value of Advertising - John A. Quelch part 3
- Unni Krishnan, Brand Finance India MD, speaking on BBC World Service
- Part 3 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Part 2 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Part 1 of 3 Mr Adi Godrej speaking at the Brand Finance India Forum
- Mary-Ellen Field from Brand Finance discussing Tiger Woods' brand value on BBC World News
- David Haigh Toyota interview on BBC World News 050210
- Tim Heberden (MD Brand Finance Australia) interview
When
Friday 12 June 2009, 08:30 - 18:00
Where
Saatchi Gallery, King’s Road
